移动彩铃营销方案

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1、中国移动彩铃营销策划书目录前言......................................................................................................................2第一章业务概况..........................................................................................2业务描述...................................

2、..........................................................2业务卖点.............................................................................................2业务宗旨.............................................................................................3第二章市场分析.........

3、...................................................................................3市场状况.............................................................................................3产品状况.....................................................................................

4、........4竞争状况.............................................................................................5营销.....................................................................................................5需求状况........................................................

5、.....................................8第三章SWOT分析....................................................................................8彩铃的优势.........................................................................................8彩铃的劣势.......................................

6、..................................................9移动彩铃的机率.................................................................................9彩铃市场面临的威胁........................................................................10第四章财务...........................................

7、........................................................11当前财务状况.....................................................................................11财务拓展.............................................................................................11财务预测.................

8、............................................................................11财务计划说明...................