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1、如何建设与管理销售队伍（Howtobuildandmanagesalesteam）First,talkabouttheexistingproblemsofsalesteam[emphasisofthistalk]ThecoreroleofthesalesteamSixcommonproblemswiththesalesteamAnalysisofthecausesandconsequencesofexistingproblemsInfact,thewholeprocessofmarketingis"push"and"pull"twoactions.Thepull
2、ingaction,isthatmanyenterprisesthroughtheimagedisplay,productdesignandothermarketingtools,sothatconsumerstobuytheproductorservicerequirementsofactivesite.Thepushaction,referstotheenterprisestopromotethedesignofthechannel,throughthepromotionofthesalesteam,theproductorthecompany'simage
3、effectivelyintroductionandpromotiontocustomers,sothatcustomersmoreprofoundcognitionbroughtbythevalueoftheproductorservice.Constructionandmanagementofsalesforceisaprobleminthepromotionwork,thepurposeistohopethatthroughthesalesteamtopromotetheprocessofdoingwell.Figure1-1"pushandpull"Ta
4、ijiinmarketoperation"ThecoreroleofthesalesteamFigure1-2isagoodexampleofthecoreroleofasalesteaminanenterprise.Obviously,thesalesteamistheactualbeareroftheenterprise'smanagementgoal,anditisalsoakeylinkofthestrategy,imaginationandgoaloftheenterprise.Theonehand,efficientsalesteamcanputth
5、eimageoftheenterpriseeffectivelypassedtothecustomer,canpasstheideaofoperationstrategyisverygoodintheenterprisetothecustomer,wecandisplaytheimageoftheenterprisetothecustomer,canhelpenterprisestoachievethegoalofcompetitors;Theotherhand,thesalesteamtoachievetheultimateproductsalesandrec
6、overtheproductorservicepayments,butalsotoensurecustomersatisfaction.Inshort,throughshapinggoodreputationandinfluencetoencouragecustomerstocontinuetobuyproductsorservices,whichisthecoreroleofthesalesteam.Figure1-2schematicdiagramofthecoreroleofthesalesteamSixcommonproblemswiththesales
7、team1.salesstaffsluggishfatigueThefirstproblemwiththesalesteamisthatsalespeoplearesluggishandtired,especiallywhensalesaremature.(1)the3stagesofdevelopmentofsalesstaff;-survivalThesurvivaltimeisusuallyabouthalfayear.Thishalfyearbelongstothesurvivalofsalesstaff,thatis,ifhalfayear,thesa
8、lesmancancom
