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1、Analysisofthedisseminationofpublicserviceunderthenewmediaenvironment.[Abstract]Interneterabuildingnewinterpersonalnetworks,microblogging,digitalnewspapers,SMS,mobilenetwork,SNScommunityriseofnewmediaischangingthewaypeoplereceiveinformationhabitsandnewmediaisitsinteractivity,n
2、on-compulsory,diversity,space-timeextensivefeaturesmakeuppartofthedefectsofthetraditionalmedia,publicserviceannouncement,inaseriesofpubliceventsplayapowerfulpropagandaeffect,withthecombinationofpublicgoodshasbecomeatrend,andmoreandbettercombinationofcharitythemainwayyouneedto
3、inpracticeconstantlyexplore.imperfectsystemandmanagementsystem,atthesametime,thelimitationsoftechnicalmeans,sotherearecertainissuesofpublicinterestspreadofnewmedia,bringstogethergovernment,publicinterestorganizations,mediaandothereffortsofthevariouspartiestoimproveandsolve.[K
4、eywords]newmedia,publiccommunications,Internet,information,16ThespreadofthemediapublicinterestCharitydisseminationofpublicinterestcomponent,inordertoseektheinterestsofthepublicasastartingpoint,attention,understanding,support,participationandthenonprofitcommunicationsactivitie
5、stopromotepublicaction,publicwelfare,andpromotethedevelopmentofculturalundertakingsandsocialprogress.Spreadthemassmediaasapubliccarrierplaysavitalroleinguidingpublicopinion,thepublicinterestinthedisseminationprocess.Traditionalmediapublicinterestspreadthecharityspreadoftradit
6、ionalmediaisoftenintheformofpublicserviceadvertising,publicwelfareprogramsthroughnewspapers,magazines,radioandtelevisionpublicityoccupiedtheabsolutepositionofthemainstream,thedisseminationoftraditionalmediapublicserviceforalongperiodoftimeandhaveachievedsubstantialsocialbenef
7、its,butadvancesinnetworktechnologyinquietlychangedthebehaviorofthepublic,aswellastraditionalmediapublicservicespreadgraduallyrevealthemodeoftransmissionofthepublicopinion,themoreobviousproblemsandlimitations.16Forexample,thespreadofpublicserviceadsinnewspapersandmagazinesandn
8、ewspapers,magazines,publicinterestspreadrelyingaccumulationsincethec
