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1、AnalysisoftheimpactofmediaoninformationtransmissionPapertowritenetwork:[Abstract]Indifferentperiodsofdevelopmentofhumansociety,thetransmissionofmessageswithdifferentmethods,differentdeliverymethodsanddependentondifferentplantbody,duetodifferencesinthecarrier,resul
2、tingintransmissionofinformationalsohavetheirowncharacteristics,andthustheinformationtransfereffectshavesomeimpact.[PaperKeywords]informationdissemination,media;audience,socialdevelopmentWesternscholarsofcommunication,‘communication’hasadifferentinterpretationoflaw
3、andhegemony,buttheybelievethatcommunicationisanexchangeofinformation,thecommunicatorandtherecipientwillhavesomeimpactfromLasswell’scommunicationbehaviorduringthefiveelements(whospread?spreadwhat?spreadthroughwhatchannels?towhomitspread?spreadtheeffectofwhat?),youc
4、ansee,communicationbehaviorisspreadbycertainmedia11sources,theobjectpassedtothedisseminationofcertaininformation,anddisseminationofobjectshaveacertaineffectontheway,itistheinevitableresultofdevelopmentofhumancivilization,thetraditionofsocial,cultural,naturalwaytot
5、ransfertheexperience,butalsoasignofsocialprogress.Informationshouldbepassedthroughcertainmedia,aboutwhatis‘media’,thefatherofmodernmasscommunicationSchrammfromthe‘tool’perspectivetothemediaunderthedefinition,hesaid:‘Themediaisinsertedintothecommunicationprocesstoe
6、xpandandextendthetooltotransferinformation,hesaid,isthatthemassmediachannelsofcommunicationprocessesandtools,itplayshost,theroleofpassinginformationtothepublic.‘Recallingthedifferentstagesofdevelopmentofhumansociety,isthetransmissionofinformationcanbefoundwithadif
7、ferentway:intheprimitivesociety,isbyobservingthegreatapes,andthensimplyimitatethebehaviorofotherape-mantogoonsomesurvivalskillsPullman,ashumanevolutionfurtherdevelopment,peopleneedtoshowtheirideasandtocommunicate,to11expresssomethingandthemessageismorecomplexandri
8、cher.Simpleimitationandgesturescannotfullypasstheinformationpeopleneed,inadditiontogesturesbutalsoaccompaniedbydifferentsoundstocomplementpeople’sexpres
