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《媒体公益传播研究分析（research and analysis of media public welfare communication）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、媒体公益传播研究分析（Researchandanalysisofmediapublicwelfarecommunication）Asaresearchfocus,publicwelfarecommunicationhasattractedmoreandmoreattention.Especiallyinthemedia,thedomesticresearchershavemadesomeresearchesonthetraditionalmediaandnewmedia,aswellasthepubliccommunicationindifferentperiods.Inthispaper
2、,aseriesofrepresentativequestionsaresortedoutandsummarizedinordertoprovideareferenceforfutureresearch.Keywordspubliccommunication;traditionalmedia;newmedia;abnormalenvironment;Asagraduallyimportantissue,publicwelfarecommunicationhasreceivedextensiveattentionfromtheacademiccommunity.Publiccommunica
3、tionisapublicservicecomposition,toseekthepublicinterestsasthestartingpoint,attention,understanding,support,participationandpromotepublicwelfareactivitiesandpublicwelfareundertakings,promotethedevelopmentofculturalundertakingsandsocialprogressofthenonprofitcommunicationactivities,suchasadvertisemen
4、t,publicnews,publicwebsite,publicserviceactivities,publicwelfaredonationproject,etc..Themedia,asthecarrierofpublicwelfarecommunication,playsanimportantroleinthefieldofpubliccommunicationandplaysaguidingroleinpublicopinion.Therefore,thisarticlefocusesontheresearchsituationandtrendsofmediacommunicat
5、ioninchina.First,thenewspaperpublicservicedissemination:thevaluemanifeststhetendencyInthenewspapermediaastheresearchobject,theresearchresultsinfewernewspaperpubliccommunicationaspects,theresearchvalueandtheauthorcombsthedomesticscholarsfocusonnewspaperpubliccommunication,anddiscussesthedevelopment
6、trendoffuturepowertransmissionmedia.Thevalueofnewspapersinthepubliccommunication,ifthewaterfromthe"lawweekly""guardianangel"Hunancancercharitycampaignandthe"Chengdudaily"mind"engineeringspecialoperations"planningtwocaseasastartingpoint,explorethenewspapersoftenchoosethemainreasontoholdpublicwelfar
7、eactivities.Firstly,publicwelfareactivitiescanmakefulluseoftheinherentadvantagesofnewspapermedia.Asfaraspublictrustisconcerned,newspapersareakindofmediawithalonghistory.Theviewsandspeechesrepresentedbynewspapersa
