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1、Analysisofcross-culturalcommunicationmediaregionalizationAnalysis[Abstract]havecontributedtoglobalizationbythemedia,theEast-Westcross-culturalcommunicationhasbeentheconcernofmanyscholarsintheEast-Westcross-culturalcommunicationprocess,theincreasinglyprominentE
2、ast-Westculturaldifferencesbecomeamajorobstacletocommunication,andculturalaffinityofthepromotionofaregionalcross-culturalcommunicationcross-culturalcommunication.Thispaperattemptstointroducetheconceptofregionalmedia,andhistoricalbackground,currentsituationanal
3、ysis,significanceandproblemsofthreepointofview,in-depthanalysisoftheformationofregionalcross-culturalcommunication,developmentandproblemsfacedbyAsiancultureanddisputes.[PaperKeywords]mediaglobalization;mediaregionalization,culturalaffinity,thedisputeasub-cultu
4、re,regionalmedia,thehistoricalbackground1,mediaglobalizationandtheWesternmediafromthelate20thcentury,themediafieldinacleartrendof14globalization.Mediaglobalizationnotonlyintherapiddevelopmentofmediatechnology,formedundertheglobalcommunicationsnetwork,butalsoin
5、theeconomicphilosophyoffreetradehavecontributedtocrossundertheaudio-visualservices.traditionalfilmandtelevisionproduction,saleandconsumptionpatternsofthehugeshiftfromasinglesmall-scalecross-borderflowintoatypeofproductioncooperation,however,worldwideeconomicca
6、pitalandhumanresourcesAfterthecompetitioninthemarketre-integration,andgraduallygatheredinthehandsofasmallnumberofmultinationalmediagroup.Internationalmediamarkets,includingtelevision,film,radio,magazines,newspapersandmusicarecontrolledalmostlikeTimeWarner,News
7、Corp.mediagiantinthehandsofsuchaUnitedNationsreportin1989:theworld’s78largestmediagroup,39fromtheUnitedStates,25fromWesternEurope,8fromJapan,fivefromCanada,onefromAustralia,butnoonefromThirdWorldcountries.scholarsNordenstreng~VairsstudyalsoshowsthatinthepastDe
8、cadesofinternationaltradeinaudiovisualproductsamongWesterncountriesfarmorethantheoutputtelevision14outputindevelopingcountries,theformationofaone-wayflowofculturaltrends.2,mediaglo
