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1、跨文化交际（cross-culturalcommunication）Humanbeingsenteredthetwenty-firstCentury,inthecontextofglobalization,differentThecollision,frictionandevenbetweennations,culturesandreligionsOppositionandconflictwillbecomeimportantfactorsthataffectthestabilityoftheworld.al
2、ongwithWiththedeepeningofChina'sopeningtotheoutsideworld,moreforeignculturalelementsaresteppingintoourfieldofvision,includingthestate,thenationandthecultureWiththeincreasingexchanges,foreignculturalelementsareemergingAndourlivinghabits,lifestyledifferencesa
3、reobvious,inthecrosstextCulturalconflictsareinevitableintheprocessofcommunication.So,incross-culturalcommunication,howtoobjectivelylookatChineseandWesternlanguages?ToovercomethepotentialproblemsincommunicationandtoimproveinterculturalcommunicationIntercultu
4、ralcompetenceandinterculturalcommunicationarebecomingincreasinglyimportant.I.majorculturaldifferencesininterculturalcommunicationCulturaldifferencesoftenoccurincross-culturalcommunicationbetweenChinaandtheWestIsthetimeconcept,formula,diningcustom,privacyiss
5、ues,Appellation,diction,etc.(I)conceptoftimeThedifferenceoftimeconceptbetweenChinaandWesterncountriesistheintersectionofChineseandWesternculturesAprominentmanifestationoftheoccasion.Inthewest,peopleviewtimePunctualityandconceptareexact,punctualityisconsider
6、edavirtue.WiththeWestThedifferenceisthattheChinesehaveavagueideaoftime.staySuchdifferencescanbeseeneverywhereindailylife,whetherintheWestorintheWestWhenyouvisitafriendorgotoadate,youwillarrangeandplanthingsaheadofscheduleInformandagreefirst,andkeeptheappoin
7、tmentontime.Andthey'llmeetatthemeetingBeforestatingthepurpose,agreeontheexacttimeandplaceofthemeeting.andChinaisacountrywithmanytimehabitsandasenseoftimeCharacterizedbyrandomness.VisitfriendsorrushtoAppointments,appointments,etc.arenotfixedatonetimeoranothe
8、r,buttheyarepreparedforthetimeandthetimeforanappointmentisoneTime,nottime.Inthisregard,bothsidesbelievethateachotherOutoftune,Westernersbelievethateasternersarenotpunctualanddonotkeeptheirpromises;East
