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1、新媒体环境下受众媒介依赖的原因探析（Analysisofthereasonsforaudiencemediadependenceinnewmediaenvironment）OnthereasonsofthemediaunderthenewmediaenvironmentdependentThisarticlesource:http://www.xzbu.com/Abstract:thebasicpointofthisarticlefromthemediadependencytheory,analysisthedependentconditionoftheaudiencetothe
2、mediainthenewmediaenvironment,soastofurtherexplorethecausesofmassmediaonwhere.Keywords:newmedia;psychologicalneeds;mediadependencyWiththeprogressofhumansociety,themassmediahasalsodevelopedrapidly,anotherwaveofnewmediainadvanceofscienceandtechnologyemergeinanendlessstreamenvironment,suchasnetw
3、orkmedia,mobilephonemedia,digitalmediaetc..Theadvantagesandcharacteristicsofnewmediatotheiruniqueoccupydifferentcommunicationspace,especiallyinthemediatechnologyofcatalytictripleplay,avarietyofnewmediafromeachother,overlappingdevelopment,makethepublicfromthe"couchpotato"(couchpotato)tothe"mou
4、sepotatoes","mobilephonepotatoes"(mousepotatoandcellphonetransferpotato),intoahybridcommunicationera.Theyrelyonthespreadofnewmediaforcommunication,entertainment,workenvironment,survivalinthemediaofthestate,theproductionofnewmediainformationfromthefirsttotheextremetobelieveblindlyindulge,becom
5、elifeunderthenewmediafoster.CommunicationmasterSchramsaid,"themediaisthethiefoftime,andpeoplearemostwillingtoletthewarmthandthecleverthiefstolealotofprecioustime."OneFirst,themediadependencyoverviewandaudiencetheorydependonthenewmediaThemediadependencytheory(mediadependencytheory)byDevreandBa
6、uer?-odd(DeFleur&ball-rokeach)proposedin1976,itisthemediafortheaudience--themedia--asocialcomponentinthissystem.Ingeneral,themediadependencytheorybelievesthat"onemoredependentonthroughtheuseofmediatomeetthedemand,themediaplayedinthepeople'slifebecomesmoreandmoreimportantrole,sothemediatothepe
7、opleofthegreatertheinfluence."2??.Theaudience'sdependenceonthemediaisinteractive,butnotpeerinteraction.DevreandKilochthink,"becauseofthemediaresourcesfortheaudiencethantheaudienceforthemediaresourcesmorerareandunique,sointhistwo-waydependence
