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1、手机被成为独立为报纸、电视、广播、网络之外的第五媒体。手机媒介因其优于其他媒介的特殊功能使之具有不可替代的特性。智能手机的随身便携性、社交交互性、信息融合性、广泛的用户群和对碎片化吋间的有效利用这些特点使得手机具有不可替代的强大传播效力，手机媒介健康传播的主要形式有手机报、手机短信和健康类手机APP应用等。在新媒体给健康传播带来极大机遇的同时，我们也应注意到信息爆炸所带来的隐患。在充分利用其优势时，更应从以下儿个方面着手，优化新媒体环境下的健康传播质量：提高网络编辑的专业素养、敦促有关法规制度出台、充分扩大新媒
2、体的优势以及优化受众健康传播行为的自我水准。关键词：健康传播，新媒体，手机媒介AbstractHealthCommunicationisanimportantbranchofthescienceofCommunication.Healthandcommunicationarebothimportantandeternalthemesofhumanlife.Nearly40yearspassedsinceHealthCommunicationfirstbeingputforwardwhileinChina,Hea
3、lthCommunicationstudyhasgonethroughfroman"absent”statethengraduallytransformedintoanattractiveresearchfieldwithgrowingnumberofscholarsandthepublicpaycloseattentionto.Massmediaoffersagreatvarietyofeffectivechannelstodisseminatehealthissues,tosomeextentcontrib
4、utedtoraisingthelevelofpublichealthandpeople'shealthconsciousness.MediatechnologyenhancementandtheaccumulationofhealthcommunicationexperiencetogethernotonlymakearevolutiontothetraditionalframeofHealthCommunication,butalsofundamentallychangedthewaywelive.With
5、thedevelopmentofinformationtechnology,thenetwork,mobilephoneandothertoolswhichrepresenttherapiddevelopmentofnewmediaprovidethepublicnewaccesstoinformation,therapiddevelopmentofnewmediahasplayedacertainroleinpromotingHealthCommunicationstudy.EarlyinApril2009t
6、heCPCCentralCommitteeStateCouncilhadpointedoutonDeepeningtheViewsofMedicalandHealthSystem:Acceleratinghealthpromotionandeducation,healthcareins"Mi(msandagencies,schools,socialenterprisesshouldvigorouslycarryouthealtheducation,fullytakeuseofvariousnewmedias,s
7、trengtheninghealthmedicalandhealthknowledgedissemination,promotinghealthyandcivilizedlifestyle,promotingpublicrationalnutrition,improvingpeoplefshealthawarenessandself-careabilityundernewmediaenvironment.Weshouldpaymoreattentiontohealthcommunicationworkandut
8、ilizingkindsofmeanstoimprovepeople'shealthawareness,spreadingdiseasepreventionandcontrolknowledge,advocatingacivilizedwayoflifeusingthepowerofnewmedia.Thebackgroundsectiondescribesthebasictheory
