第六章 汉语广告口号及广告文案的英译

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1、第六章汉语广告口号及广告文案的英译第六章汉语广告口号与广告文案的英译概述广告(advertising)按其汉语字面意思理解，即是“广而告之”的意思。广义上说，广告是向大众传播信息的一种手段；狭义上说，广告是一种付费的宣传手段。中国大百科全书出版社出版的《简明不列颠百科全书》对广告所下的定义是：“广告是传播信息的一种方式，其目的在于推销商品、劳务，影响舆论，博得政治支持，推进一种organizationsystemandworkingmode,theselectionofanumberofmunicipalstreng

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