building goodwill——外贸函电

《building goodwill——外贸函电》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter5GeneralPrincipleofBusinessCommunicationBuildingGoodwillEstablishinggoodworkrelationshipscanhelpussecurethecooperationofthepeopleweneedtoaccomplishourtasks.Ifwedelaybuildinggoodrelationshipsuntilwereallyneedthem,itwillbetoolate.BuildingGoodwillGoodwills

2、moothesthechallengesofbusinessandadministration.Including:you-attitudepositiveemphasisbias-freelanguageI.You-AttitudeYou-Attitudeisastyleofwritingthatlooksatthingsfromthereader’spointofview,emphasizingwhatthereaderwantstoknow,respectingthereader’sintelligence,

3、andprotectingthereader’sego.1.Focusnotonwhatyoudoforthereader,butonwhatthereaderreceivesorcando.Inpositiveorneutralsituations,stresswhatthereaderwantstoknow.IhavenegotiatedanagreementwithApexRent-a-Carthatgivesyouadiscountonrentalcars.------(Lacksyou-attitude)

4、AsaSunstrandemployee,youcannowgeta20%discountwhenyourentacarfromApex.------(You-Attitude)WeareshippingyourorderofSeptember21thisafternoon.------(Lacksyou-attitude)ThetwodozenCorningWarestartersetsyouorderedwillbeshippedthisafternoonandshouldreachyoubySeptember

5、28.------(You-Attitude)2.Refertothereader’srequestororderspecifically.YourorderwillbenegotiatednextMondaymorning,and…------(Lacksyou-attitude)(toindividual):Thedeskchairyouordered…------(You-Attitude)(toalargestore):Yourinvoice#33456------(You-Attitude)3.Don’t

6、talkaboutyourownfeelingsunlessyou’resurethereaderwantstoknowhowyoufeel.Wearehappytoextendyouacreditlineof$5,000.------(Lacksyou-attitude)Youcannowchargeupto$5,000onyourAmericanExpresscard.------(You-Attitude)Congratulationsonyourpromotiontodistrictmanager!Iwas

7、reallypleasedtoreadaboutit.------(You-Attitude)4.Don’ttellreadershowtheyfeelorwillreact.You’llbehappytohearthatOpenGripWalkwayChannelsmeetOSHArequirements.------(Lacksyou-attitude)OpenGripWalkwayChannelsmeetOSHArequirements.------(You-Attitude)You’llbehappytoh

8、earthatyourscholarshiphasbeenrenewed.------(Lacksyou-attitude)Congratulations!Yourscholarshiphasbeenrenewed.------(You-Attitude)5.Inpositivesituations,use“you”moreoftenthan“I”.Use“