goodwill cup - communication plan - al 23nov05

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1、TheCelticManorResortandMissionHillsChinaGoodwillTrophyAnnouncementCommunicationsPlanPreparedbyFourGrittiSportsandSponsorship16thNovember2005Objectives-ToannouncetheconceptoftheGoodwillTrophyandtoreinforceawarenessofthereciprocalagreementbetweenTheCelticManorResortandMissionHillsChina-

2、TostrengthenbrandawarenessofbothTheCelticManorresortandMissionHillsChinainAsiaPacificandEuropeanmarketsTopromotetheGoodwillTrophy’sprofileintermsof:-Backgroundandmission-Formatanddate-Players’participation-Sponsorcommitment-PositioningasplatformforUKandChinesebusinessKeymessages“TheGo

3、odwillTrophyandBusinessForumisthefirsteventofitskindtobringtogethertwooftheworld’sleadinggolfclubstoenhancetrade,tourismandculturalexchangebetweenChinaandtheUnitedKingdom”“TheGoodwillTrophy’sconceptofpittingthebestplayersfromRyderCupcountriesagainstaRestoftheWorldteamisuniqueingolf”.“

4、TheGoodwillTrophyBusinessForumwillprovideanopportunityforhighleveldiscussionofbusinessopportunitiesbetweenChinaandtheUnitedKingdom”“TheGoodwillTrophyandBusinessForumistheforemostexampleofthesporting,businessandculturalpartnershipbetweenSirTerryMatthews’CelticManorResortandDrDavidChu’s

5、MissionHillsChinaGolfClub”Considerations-Atthispointintime,itwillbeimpossibletonamethefollowingaspartofthemediaannouncement:oSpecificplayerswhowillparticipateintheGoodwillTrophyoPrizefundforthetournamentoSponsors,prospectivesponsorsorpackagesavailableoTelevisionpartners-Itiscustomaryf

6、ornewtournamentstobeannouncedwithsomeoralloftheseelementsinplace-MediaquestioningislikelytofocusontheseareasandQ&AsshouldthereforebedevelopedtobriefspokespersonsappropriatelyCommunicationsstrategy-UtilisepresenceofSirTerryMatthewsandDrDavidChuatMissionHillsChinaforpressconferenceandme

7、diainterviewopportunities-UtilisepresenceofSirTerryMatthewsinLondonimmediatelyaftereventtoprovideEuropeanmediawithopportunitytodiscuss-UtilisepossiblepresenceofDrDavidChuinLondonw/c12thDecember(Dr.ChuwillnotbeinLondonfortheweekofDec12)-ExploitpossiblepresenceofEuropeanmediaatUBSHongKo

8、ngOpe