World Expo 2010 Shanghai China Communication & Promotion Plan

《World Expo 2010 Shanghai China Communication & Promotion Plan》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、WorldExpo2010ShanghaiChinaCommunication&PromotionPlan(ApprovedbytheFourthMeetingofShanghai2010WorldExpoOrganizingCommittee)Introduction.....................................................................................................1KeyObjectivesMainTasksofCommunicationandPromoti

2、onTargetAudience...............................................................................................2TargetAudience:Visitors,Participants,Companies,MediaObjectivesStrategy......................................................................................................

3、......5PhasedApproachMessagingIntegratedCommunicationDomesticCommunication&Promotion.................................................10ObjectiveAnalysisofTargetRegionsPhaseFactorsforDomesticCommunicationandPromotionPhaseObjectivesContentsDomesticCommunicationChannelsDomesticCommunica

4、tionandPromotionPlanOverseasCommunication&Promotion..................................................20ObjectiveAnalysisofOverseasTargetMarketAdditionalFactorsAffectingOverseasCommunicationandPromotionPhaseObjectivesOverseasCommunicationChannelsOverseasCommunicationandPromotionPlanTh

5、eTimeGapbetweenDomesticandOverseasPromotionEvaluation.......................................................................................................31ObjectiveFrequencyandFocusesofDifferentPhasesOrganizationofExpo2010...........................................................

6、..............32Expo2010Publicity/MediaRelationsLeadershipTeamExpo2010ActivityPromotionLeadershipTeamExpo2010TourismPromotionLeadershipTeamConclusion......................................................................................................331.IntroductionKeyObjectivesTheo

7、bjectivesofExpo2010supporttheambitionsetforthintheregistrationdocument:•Attracting200participantsfromallovertheworld•Attracting70millionvisitorsfromallovertheworld•Attracting25globalpartnersandsponsorsMainTasksofCommunication&PromotionThemaintasksofcommunication&promotionaretoattract

8、visitors,par