goodwill trophy announcement plan

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1、TheCelticManorResortandMissionHillsChinaGoodwillTrophyAnnouncementCommunicationsPlanPreparedbyFourGrittiSportsandSponsorship16thNovember2005Objectives-ToannouncetheconceptoftheGoodwillTrophyandtoreinforceawarenessofthereciprocalagreementbetweenTheCelticMa

2、norResortandMissionHillsChina-TostrengthenbrandawarenessofbothTheCelticManorresortandMissionHillsChinainAsiaPacificandEuropeanmarketsTopromotetheGoodwillTrophy’sprofileintermsof:-Backgroundandmission-Formatanddate-Players’participation-Sponsorcommitment-P

3、ositioningasplatformforUKandChinesebusinessKeymessages“TheGoodwillTrophyandBusinessForumisthefirsteventofitskindtobringtogethertwooftheworld’sleadinggolfclubstoenhancetrade,tourismandculturalexchangebetweenChinaandtheUnitedKingdom”“TheGoodwillTrophy’sconc

4、eptofpittingthebestplayersfromRyderCupcountriesagainstaRestoftheWorldteamisuniqueingolf”.“TheGoodwillTrophyBusinessForumwillprovideanopportunityforhighleveldiscussionofbusinessopportunitiesbetweenChinaandtheUnitedKingdom”“TheGoodwillTrophyandBusinessForum

5、istheforemostexampleofthesporting,businessandculturalpartnershipbetweenSirTerryMatthews’CelticManorResortandDrDavidChu’sMissionHillsChinaGolfClub”Considerations-Atthispointintime,itwillbeimpossibletonamethefollowingaspartofthemediaannouncement:oSpecificpl

6、ayerswhowillparticipateintheGoodwillTrophyoPrizefundforthetournamentoSponsors,prospectivesponsorsorpackagesavailableoTelevisionpartners-Itiscustomaryfornewtournamentstobeannouncedwithsomeoralloftheseelementsinplace-Mediaquestioningislikelytofocusonthesear

7、easandQ&AsshouldthereforebedevelopedtobriefspokespersonsappropriatelyCommunicationsstrategy-UtilisepresenceofSirTerryMatthewsandDrDavidChuatMissionHillsChinaforpressconferenceandmediainterviewopportunities-UtilisepresenceofSirTerryMatthewsinLondonimmediat

8、elyaftereventtoprovideEuropeanmediawithopportunitytodiscuss-UtilisepossiblepresenceofDrDavidChuinLondonw/c12thDecember-ExploitpossiblepresenceofEuropeanmediaatUBSHongKongOpenw/c29thNovemberCommunicationsplanMediaann