雅高酒店集团 管家部开业筹备手册实用手册.doc

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1、TakeOver&RebrandingManualforGeneralManagersACCORHotelsTAKEOVER&REBRANDINGMANUALHouseKeepingACCORHOTELSApril,2008INTRODUCTIONThismanualisintendedasareminderandchecklistforthemanytasksandactionsrequiredtosuccessfullytakeoverandrebrandanalreadyoperatinghoteltoanACCORbrandedpropert

2、y.Howeverduetotheverynatureofhoteltakeovers,inthateachpropertyisuniqueintermsofage,condition,facilities,marketpositioning,location,etc,thisshouldnotbeconstruedasacompleteandentiremanualofthetaskstobedone.Thisshouldberegardedasaverybroadandgeneralguidelinethatshouldbeadaptedtoea

3、chsituation.Intheformulationofthetakeovertaskandconsequentactionplan,thelongandshorttermobjectivesoftheOwnersandAccorandtheshouldbeclearlyestablishedinordertoensurethefinalproductmeetstheexpectationsofbothparties.Itiscriticalthatthrougharebrandingprocesstheproperty’simageandpro

4、fileshouldbeenhancedandthatwiththeprovisionofAccor’smanagementandmarketingexpertise,tangiblevaluewillbeaddedasaresult.Aspreviouslymentionedandshouldbestronglyemphasised,eachHotelisuniqueandtheinformationwithinthismanualshouldbeadaptedsoastomeetthespecificrequirementsoftheprojec

5、tandlocation.Itshouldbeseenasabasefromwhichtobeginandageneralguideline,notasadefinitiveplantoalltakeoverandrebrandingprojects.BRIEFINGofDIVISIONHEADS1.1Projectingeneral1.1.1GeneralDiscussiononOwningCompanyandmanagementAgreement.1.1.2DiscussionofanyHotelorLocationidiosyncrasies1

6、.1.3Progressonanyrefurbishmentsandpossiblerelaunchingdates.1.1.4ProgressreportsfromTaskForcemembers.11.5FeasibilityStudyandDepartmentalreviewandproposedindividualactionplan.Plansonanyrefurbishments.ReviewpowerofattorneyforbanksignaturesReviewowningcompanyHotelagreementasitperta

7、instoCo-Owners.OwningCompany’sorganizationchart.InternalOwnerrelations.Name,AddressandTelephone#sofBoardMembers.EquitypositionofOwners.CapitalexpenseBudgetandapprovalprocedures.Anyspecialagreementsand/orunderstandingwiththeOwningCompany.BoardMeetingtimetable.ReviewoflastBoardMe

8、etingminutes.GoalsandIncentivePlan.Recommendationsfort