雅高酒店集团-管家部开业筹备手册

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1、TakeOver&RebrandingManualforGeneralManagersACCORHotelsTAKEOVER&REBRANDINGMANUALHouseKeepingACCORHOTELSApril,2008INTRODUCTIONThismanualisintendedasareminderandchecklistforthemanytasksandactionsrequiredtosuccessfullytakeoverandrebrandanalreadyoperatinghoteltoa

2、nACCORbrandedproperty.Howeverduetotheverynatureofhoteltakeovers,inthateachpropertyisuniqueintermsofage,condition,facilities,marketpositioning,location,etc,thisshouldnotbeconstruedasacompleteandentiremanualofthetaskstobedone.Thisshouldberegardedasaverybroadan

3、dgeneralguidelinethatshouldbeadaptedtoeachsituation.Intheformulationofthetakeovertaskandconsequentactionplan,thelongandshorttermobjectivesoftheOwnersandAccorandtheshouldbeclearlyestablishedinordertoensurethefinalproductmeetstheexpectationsofbothparties.Itisc

4、riticalthatthrougharebrandingprocesstheproperty’simageandprofileshouldbeenhancedandthatwiththeprovisionofAccor’smanagementandmarketingexpertise,tangiblevaluewillbeaddedasaresult.Aspreviouslymentionedandshouldbestronglyemphasised,eachHotelisuniqueandtheinform

5、ationwithinthismanualshouldbeadaptedsoastomeetthespecificrequirementsoftheprojectandlocation.Itshouldbeseenasabasefromwhichtobeginandageneralguideline,notasadefinitiveplantoalltakeoverandrebrandingprojects.BRIEFINGofDIVISIONHEADS1.1Projectingeneral1.1.1Gener

6、alDiscussiononOwningCompanyandmanagementAgreement.1.1.2DiscussionofanyHotelorLocationidiosyncrasies1.1.3Progressonanyrefurbishmentsandpossiblerelaunchingdates.1.1.4ProgressreportsfromTaskForcemembers.11.5FeasibilityStudyandDepartmentalreviewandproposedindivi

7、dualactionplan.Plansonanyrefurbishments.ReviewpowerofattorneyforbanksignaturesReviewowningcompanyHotelagreementasitpertainstoCo-Owners.OwningCompany’sorganizationchart.InternalOwnerrelations.Name,AddressandTelephone#sofBoardMembers.EquitypositionofOwners.Cap

8、italexpenseBudgetandapprovalprocedures.Anyspecialagreementsand/orunderstandingwiththeOwningCompany.BoardMeetingtimetable.ReviewoflastBoardMeetingminutes.GoalsandIncentivePlan.Recommendationsfort