雅高酒店集团-管家部开业筹备手册

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1、TakeOver&RebrandingManualforGeneralManagersACCORHotelsTAKEOVER&REBRANDINGMANUALHouseKeepingACCORHOTELSApril,2008INTRODUCTIONThismanualisintendedasareminderandchecklistforthemanytasksandactionsrequiredtosuccessfullytakeoverandrebrandanalreadyoperatinghoteltoanACCORbrandedproperty

2、.Howeverduetotheverynatureofhoteltakeovers,inthateachpropertyisuniqueintermsofage,condition,facilities,marketpositioning,location,etc,thisshouldnotbeconstruedasacompleteandentiremanualofthetaskstobedone.Thisshouldberegardedasaverybroadandgeneralguidelinethatshouldbeadaptedtoeach

3、situation.Intheformulationofthetakeovertaskandconsequentactionplan,thelongandshorttermobjectivesoftheOwnersandAccorandtheshouldbeclearlyestablishedinordertoensurethefinalproductmeetstheexpectationsofbothparties.Itiscriticalthatthrougharebrandingprocesstheproperty’simageandprofil

4、eshouldbeenhancedandthatwiththeprovisionofAccor’smanagementandmarketingexpertise,tangiblevaluewillbeaddedasaresult.Aspreviouslymentionedandshouldbestronglyemphasised,eachHotelisuniqueandtheinformationwithinthismanualshouldbeadaptedsoastomeetthespecificrequirementsoftheprojectand

5、location.Itshouldbeseenasabasefromwhichtobeginandageneralguideline,notasadefinitiveplantoalltakeoverandrebrandingprojects.BRIEFINGofDIVISIONHEADS1.1Projectingeneral1.1.1GeneralDiscussiononOwningCompanyandmanagementAgreement.1.1.2DiscussionofanyHotelorLocationidiosyncrasies1.1.3P

6、rogressonanyrefurbishmentsandpossiblerelaunchingdates.1.1.4ProgressreportsfromTaskForcemembers.11.5FeasibilityStudyandDepartmentalreviewandproposedindividualactionplan.Plansonanyrefurbishments.ReviewpowerofattorneyforbanksignaturesReviewowningcompanyHotelagreementasitpertainstoC

7、o-Owners.OwningCompany’sorganizationchart.InternalOwnerrelations.Name,AddressandTelephone#sofBoardMembers.EquitypositionofOwners.CapitalexpenseBudgetandapprovalprocedures.Anyspecialagreementsand/orunderstandingwiththeOwningCompany.BoardMeetingtimetable.ReviewoflastBoardMeetingmi

8、nutes.GoalsandIncentivePlan.Recommendationsfort