手册大全--雅高酒店集团—管家部开业筹备手册.doc

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1、TakeOver&RebrandingManualforGeneralManagersACCORHotelsTAKEOVER&REBRANDINGMANUALHouseKeepingACCORHOTELSApril,2008INTRODUCTIONThismanualisintendedasareminderandchecklistforthemanytasksandactionsrequiredtosuccessfullytakeoverandrebrandanalreadyoperatinghot

2、eltoanACCORbrandedproperty.Howeverduetotheverynatureofhoteltakeovers,inthateachpropertyisuniqueintermsofage,condition,facilities,marketpositioning,location,etc,thisshouldnotbeconstruedasacompleteandentiremanualofthetaskstobedone.Thisshouldberegardedasav

3、erybroadandgeneralguidelinethatshouldbeadaptedtoeachsituation.Intheformulationofthetakeovertaskandconsequentactionplan,thelongandshorttermobjectivesoftheOwnersandAccorandtheshouldbeclearlyestablishedinordertoensurethefinalproductmeetstheexpectationsofbo

4、thparties.Itiscriticalthatthrougharebrandingprocesstheproperty’simageandprofileshouldbeenhancedandthatwiththeprovisionofAccor’smanagementandmarketingexpertise,tangiblevaluewillbeaddedasaresult.Aspreviouslymentionedandshouldbestronglyemphasised,eachHotel

5、isuniqueandtheinformationwithinthismanualshouldbeadaptedsoastomeetthespecificrequirementsoftheprojectandlocation.Itshouldbeseenasabasefromwhichtobeginandageneralguideline,notasadefinitiveplantoalltakeoverandrebrandingprojects.BRIEFINGofDIVISIONHEADS1.1P

6、rojectingeneral1.1.1GeneralDiscussiononOwningCompanyandmanagementAgreement.1.1.2DiscussionofanyHotelorLocationidiosyncrasies1.1.3Progressonanyrefurbishmentsandpossiblerelaunchingdates.1.1.4ProgressreportsfromTaskForcemembers.11.5FeasibilityStudyandDepar

7、tmentalreviewandproposedindividualactionplan.Plansonanyrefurbishments.ReviewpowerofattorneyforbanksignaturesReviewowningcompanyHotelagreementasitpertainstoCo-Owners.OwningCompany’sorganizationchart.InternalOwnerrelations.Name,AddressandTelephone#sofBoar

8、dMembers.EquitypositionofOwners.CapitalexpenseBudgetandapprovalprocedures.Anyspecialagreementsand/orunderstandingwiththeOwningCompany.BoardMeetingtimetable.ReviewoflastBoardMeetingminutes.GoalsandIncentivePlan.Recommendationsfort