雅高酒店集团HSKP筹备管理手册.doc

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1、TakeOver&RebrandingManualforGeneralManagersACCORHotelsTAKEOVER&REBRANDINGMANUALHouseKeepingACCORHOTELSApril,2001INTRODUCTIONThismanualisintendedasareminderandchecklistforthemanytasksandactionsrequiredtosuccessfullytakeoverandrebrandanalreadyoperatingho

2、teltoanACCORbrandedproperty.Howeverduetotheverynatureofhoteltakeovers,inthateachpropertyisuniqueintermsofage,condition,facilities,marketpositioning,location,etc,thisshouldnotbeconstruedasacompleteandentiremanualofthetaskstobedone.Thisshouldberegardedas

3、averybroadandgeneralguidelinethatshouldbeadaptedtoeachsituation.Intheformulationofthetakeovertaskandconsequentactionplan,thelongandshorttermobjectivesoftheOwnersandAccorandtheshouldbeclearlyestablishedinordertoensurethefinalproductmeetstheexpectationso

4、fbothparties.Itiscriticalthatthrougharebrandingprocesstheproperty’simageandprofileshouldbeenhancedandthatwiththeprovisionofAccor’smanagementandmarketingexpertise,tangiblevaluewillbeaddedasaresult.Aspreviouslymentionedandshouldbestronglyemphasised,eachH

5、otelisuniqueandtheinformationwithinthismanualshouldbeadaptedsoastomeetthespecificrequirementsoftheprojectandlocation.Itshouldbeseenasabasefromwhichtobeginandageneralguideline,notasadefinitiveplantoalltakeoverandrebrandingprojects.1.0BRIEFINGofDIVISIONH

6、EADS1.1Projectingeneral1.1.1GeneralDiscussiononOwningCompanyandmanagementAgreement.1.1.2DiscussionofanyHotelorLocationidiosyncrasies1.1.3Progressonanyrefurbishmentsandpossiblerelaunchingdates.1.1.4ProgressreportsfromTaskForcemembers.11.5FeasibilityStud

7、yandDepartmentalreviewandproposedindividualactionplan.1.1.6Plansonanyrefurbishments.Reviewpowerofattorneyforbanksignatures1.1.7ReviewowningcompanyHotelagreementasitpertainstoCo-Owners.OwningCompany’sorganizationchart.InternalOwnerrelations.Name,Address

8、andTelephone#sofBoardMembers.EquitypositionofOwners.CapitalexpenseBudgetandapprovalprocedures.Anyspecialagreementsand/orunderstandingwiththeOwningCompany.BoardMeetingtimetable.ReviewoflastBoardMeetingminutes.1.1.8GoalsandIncentivePlan.1