资源描述：
《中英足球商业转会新闻的跨文化语篇分析—从认知和立场的角度》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、中英足球商业转会新闻的跨文化语篇分析—从认知和立场的角度----商务英语论文-->CHAPTERONEINTRODUCTIONInthissection,ageneraldescriptionabouttheresearchtopic,backgroundinformation,rationale,researchquestions,thegeneralorganizationandpossiblelimitationsercialTransferNeainlyfromtheperspectivesofcognitionandstance,groundeduponthestudiesofim
2、ageschemaandlinguisticresourcessuchasstancemarkers,byapplyingimageschematheoryportantconceptinLakoffandJohnson’s(1987)cognitivemetaphortheory,anddiscoursestancetheorypson’s(2000)fourparametersofstancemarkersandHyland’s(2005)fourelementsofstancemarkers.Generallyspeaking,thisresearchfallsintothedomai
3、nofcross-culturaldiscourseanalysis,presentingacontrastivestudybetorespecific,thefocusesofthisresearchconcerningFootballmercialTransferNeageschemataunconsciouslyemployedtoconstructplicatedinformation,andtomunicatefootballtransferneers,asarkerstodemonstratethestanceofdifferentpartiesorstakeholders,an
4、dhounicativepurposes.1.1ResearchBackgroundOnthepoliticalfront,ingthereinsofgovernment,thecentralgovernmentandsupremeleadershiphavepassedthroughrelevantprogramsoffootballreform,akingandhasbeeamilestoneinthecourseoffootballdevelopment,grantingunprecedentedopportunitiesforthedevelopmentofthisuniversal
5、lyinfluentialsport.Therevitalizationoffootballisasignificantpartofthelong-cherisheddreamoftheChinesepeople,buildingournationasaentofmoderneconomy,theenormouspotentialeconomicvalueunderlyingthesurfaceofsportindustryhasgainedsubstantialrecognitionacrossChina.Alongprovementinthelivi-->ngstandardsofthe
6、broadmasses,residentsareinincreasingpossessionofdisposablepersonalines,arkableeconomicgroentofthesportindustry,hasoccupiedaprogressivelylargerproportioningrossnationalproduct(GNP)andhasattractedmoreandmoreattentionfromthemasses..........1.2RationaleDiscourseanalysisisaperspectiveethodologicalbutals
7、oconceptualelements.Discourseanalysisincludesitmenttostudyingdiscourseastextsandtalkinsocialpractices.Thatis,thefocusisnotonlanguageasanabstractentitysuchasalexiconandsetofgrammaticalrules,asystemofdifferen
