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1、中英公司危机声明的对比分析——从语篇结构和立场----商务英语论文-->CHAPTERONEINTRODUCTION1.1ResearchBackgroundConsideringtheobjectivecircumstanceinmodernbusiness,asonecrucialpart,publicrelationsorPR,unicationprocessthatbuildsmutuallybeneficialrelationshipsbetericain2011and2012,hasbeenattache
2、dincreasinglygreaterimportance.Forexample,onannual15thMarch,theoreover,ifitisnotattendedproperly,ittendstotransferintodisasters,orelosses.Therefore,itisbothchallengingandsignificantfororganizationssuchaspaniestofacethecrisispositivelyandmanageitintime.Tobemores
3、pecific,takethecorporatecrisisasexample,icloss,thelossofreputationandthedamageofimageandevenbankruptcy,efficient,effective,reasonableandfeasiblemeasuresmustbetakenimmediatelytocopeent&nb-->sp;responsibleforPublicRelations.Amongallthemeasures,releasingastatement
4、targetedatthecrisistothepublic,thepotentialvictimsandthemediatoexplicatetheevent,protectitsreputation,clarifytheissueorpreventitfrombeingentsforcrisis(CSCs)areusuallyunicationpurposesandalsomarkedbythecorporateoentsforcrisis.Asakindofdiscourseergencyesofthemove
5、structureandGSP.Besides,ithasbeenshoanyresearchesthatbodyinteractionbetarkersreflectingorprojectingthemarconstructingthestructuresandshounicativepurposes.Thus,itisalsoreasonabletomakeresearchesofthegoal-orientedCSCsfromthelinguisticdevices,namely,discoursestanc
6、emarkersandlexicalchoices.Basedonthetheoriesthatunicativepurposesandcognitiverepresentationsinsuchcontext,theresearchquestionsarelistedhereinordertofindoutthegenericstructureofcorporatestatementsforcrisisatfirstbasedonthemovestructureanalysisconsideringthemunic
7、ativepurposesinbothChineseandEnglishsocialcontexts,andthentofigureouttheapplicationofstancemarkersofsuchtex-->tsinthesecontextsandsummarizethelexicalfeaturesinthestanceonthebasisofpreviousanalysisandfinallytodraeinsightsfromthecontrastandparisonofbothcontexts..
8、..........................CHAPTERTentsStudiesBeforegoingforents,itisnecessarytohavearevieoregeneralstudiesofdiscourseinprofessionalororganizationaldiscourse.Here,taingroupse