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1、中英足球商业转会新闻的跨文化语篇分析—从认知和立场的角度----商务英语论文-->CHAPTERONEINTRODUCTIONInthissection,ageneraldescriptionabouttheresearchtopic,backgroundinformation,rationale,researchquestions,thegeneralorganizationandpossiblelimitationsercialTransferNeainlyfromtheperspectivesofcognitionandstance,groundeduponthestudiesofim
2、ageschemaandlinguisticresourcessuchasstancemarkers,byapplyingimageschematheoryportantconceptinLakoffandJohnson’s(1987)cognitivemetaphortheory,anddiscoursestancetheorypson’s(2000)fourparametersofstancemarkersandHyland’s(2005)fourelementsofstancemarkers.Generallyspeaking,thisresearchfallsintothedomai
3、nofcross-culturaldiscourseanalysis,presentingacontrastivestudybetorespecific,thefocusesofthisresearchconcerningFootballmercialTransferNeageschemataunconsciouslyemployedtoconstructplicatedinformation,andtomunicatefootballtransferneers,asarkerstodemonstratethestanceofdifferentpartiesorstakeholders,an
4、dhounicativepurposes.1.1ResearchBackgroundOnthepoliticalfront,ingthereinsofgovernment,thecentralgovernmentandsupremeleadershiphavepassedthroughrelevantprogramsoffootballreform,akingandhasbeeamilestoneinthecourseoffootballdevelopment,grantingunprecedentedopportunitiesforthedevelopmentofthisuniversal
5、lyinfluentialsport.Therevitalizationoffootballisasignificantpartofthelong-cherisheddreamoftheChinesepeople,buildingournationasaentofmoderneconomy,theenormouspotentialeconomicvalueunderlyingthesurfaceofsportindustryhasgainedsubstantialrecognitionacrossChina.Alongprovementinthelivi-->ngstandardsofthe
6、broadmasses,residentsareinincreasingpossessionofdisposablepersonalines,arkableeconomicgroentofthesportindustry,hasoccupiedaprogressivelylargerproportioningrossnationalproduct(GNP)andhasattractedmoreandmoreattentionfromthemasses..........1.2RationaleDiscourseanalysisisaperspectiveethodologicalbutals
7、oconceptualelements.Discourseanalysisincludesitmenttostudyingdiscourseastextsandtalkinsocialpractices.Thatis,thefocusisnotonlanguageasanabstractentitysuchasalexiconandsetofgrammaticalrules,asystemofdifferen