资源描述：
《market research method and data application analysis strategy training camp（市场调研方法及数据应用分析实战策略训练营）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Marketresearchmethodanddataapplicationanalysisstrategytrainingcamp（市场调研方法及数据应用分析实战策略训练营）[trainingnumber]:[trainingprogram]:ThefirstchapteristhesummaryofMarketResearchMarketResearchpurposes:1.understandrequirementsandevaluatebusinessopportunities2.analyzeandselecttargetmarkets3.
2、monitorthemarketperformanceinrealtime4.,themarketingstrategyismoreeffectiveimplementationTwo,marketresearchprinciples:1.accuracy,2.timeliness,3.,targeted,4.systematicness,5.planning,6.predictability.Three,marketresearchsteps1.identifymarketresearchobjectives,2.determinetherequi
3、redinformation,3.determinedatacollectionmethods,4.collectreadydata,5.designsurveyplan,6.organizefieldsurveys,7.observetheexperiment,8.statisticalanalysisdata,9.prepareresearchreports.Four.Classificationandmethodofmarketresearch:1,accordingtoresearchpurposesclassification?macroe
4、nvironmentinvestigation?microenvironmentinvestigation2,accordingtoresearchmethodsFive,marketresearchmethods1.questionnairesurvey,2.randomaccessmethod,3.fieldinvestigationmethod,4.datacollectionmethod,5.telephoneaccessmethod,6.visits,7.lettersurveymethod,8.forumconferencelaw.Six
5、,marketresearchcontent1,macroenvironmentalresearch?nationalconditions;policyresearch,?industrydevelopmentsurvey,?marketenvironmentresearch,?marketdemandresearch,marketsupplyresearch,?marketresearch,?marketingresearch,?regionaltotalpopulation,?levelofeconomicdevelopment,?
6、consumerpreferences,?marketcompetitionorder.2,microenvironmentresearch?productcharacteristics;categories,?marketcompetitionmeans,?competitorstatus,?majordealers,?targetdealer,?terminalinvestigation,?consumerpsychology,?consumerbehavior.Thesecondchapter,consumerpsychologyandbeha
7、viorinvestigationeffectivestrategyI.objectivesofconsumerpsychologyandbehaviorresearchTwo,consumerpsychologyandbehaviorresearchmethodsThree,consumerperceptionandlearningpsychology1.consumerperceptiontypes2.,consumerperception,influencingfactors3.consumerproductconceptformationmo
8、del4.consumerlearningmeasurementFour,consumermotivatio
