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1、毕业论文（设计）外文翻译题 目： 连锁经营运行模式研究 一、外文原文标题：Effectivefranchisemanagement原文：Thisarticletriestoaddresssomeoftheissuesmanagersfaceinfranchisesystems,theuseofhightechsystemsandmarketing.Usingthesetwotoolsinthebestwaypossibleisofgreatimportancetofranchi
2、seesandfranchisors.Boththeadvantagesandshortcomingsoftheseaspectsarediscussed.Theimportanceofsuchanexaminationcomesfromthefactthatthesetoolscouldbeofveryhighvalueifappliedappropriatelyorharmfulifmisapplied.Someexamplesoffranchisesystemsthathavebeeninvolvedintheseas
3、pectsarediscussedtoshowthetwo-sidednatureoftheapplicationofthem.Franchisingisoneofthemostpopularandsuccessfulstrategiesforbusinessestoenternewmarketsandexpandoperations.Franchisingenablesthefranchisortoenteranewmarketwithverylowrisksandinitialinvestment.Franchising
4、systemsarefacingnewchallengeseveryday,suchas:legalissues,marketingcampaigns,franchisee-franchisorrelationship,useofhightechsystems,etc.Theultimategoalforboththesidesofafranchisesystemistofattenthebottomline–maximizeprofits.Introductionofnewtechnologieshasbroughtthe
5、attentionofpeopleinfranchisingtheopportunitiesandhorizonssuchtechnologiescouldopen.Lateron,thearticlewilltakeabrieflookatthenewhightechsystems,whattheydo,andhowtheycouldbeveryvaluabletoanyfranchise.Finally,thearticleexaminesthewayfranchisesystemsdesigntheirmarketin
6、gcampaigns.Technologyisadvancingeverydayandofferingbusinessessomesystemsandtoolsthatincreaseefficiencyandproductivity.Businesseshavebeenmakinguseofintranets,theInternet,salesandinventorysoftware,anddatatransformationsystems.Franchisesystemscanboostuptheirsaleseffic
7、iencies,qualityofcommunication,andprofitabilitybyintegratingthesetoolswiththeirbusinesses.Somefranchisesystemshavebeenapplyingandutilizingthetoolsandsystemsavailableandhaveenjoyedhigherqualityincommunicationandhigherproductivities.Likeeverythingelsethehightechsyste
8、mscomewithchallenges.Wewilldiscusshowsomeofthesesystemsareused,theadvantagestheybringtoafranchiseorganization,andthechallengesthatcomealong.Aswea
