有效的特许经营管理【外文翻译】

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1、毕业论文（设计）外文翻译题　　目：　　连锁经营运行模式研究　　　　　　　　　　　　　　　　　　　　　　　一、外文原文标题：Effectivefranchisemanagement原文：Thisarticletriestoaddresssomeoftheissuesmanagersfaceinfranchisesystems,theuseofhightechsystemsandmarketing.Usingthesetwotoolsinthebestwaypossibleisofgreatimportancetofranchiseesandfranchisors.Bo

2、ththeadvantagesandshortcomingsoftheseaspectsarediscussed.Theimportanceofsuchanexaminationcomesfromthefactthatthesetoolscouldbeofveryhighvalueifappliedappropriatelyorharmfulifmisapplied.Someexamplesoffranchisesystemsthathavebeeninvolvedintheseaspectsarediscussedtoshowthetwo-sidednatureo

3、ftheapplicationofthem.Franchisingisoneofthemostpopularandsuccessfulstrategiesforbusinessestoenternewmarketsandexpandoperations.Franchisingenablesthefranchisortoenteranewmarketwithverylowrisksandinitialinvestment.Franchisingsystemsarefacingnewchallengeseveryday,suchas:legalissues,market

4、ingcampaigns,franchisee-franchisorrelationship,useofhightechsystems,etc.Theultimategoalforboththesidesofafranchisesystemistofattenthebottomline–maximizeprofits.Introductionofnewtechnologieshasbroughttheattentionofpeopleinfranchisingtheopportunitiesandhorizonssuchtechnologiescouldopen.L

5、ateron,thearticlewilltakeabrieflookatthenewhightechsystems,whattheydo,andhowtheycouldbeveryvaluabletoanyfranchise.Finally,thearticleexaminesthewayfranchisesystemsdesigntheirmarketingcampaigns.Technologyisadvancingeverydayandofferingbusinessessomesystemsandtoolsthatincreaseefficiencyand

6、productivity.Businesseshavebeenmakinguseofintranets,theInternet,salesandinventorysoftware,anddatatransformationsystems.Franchisesystemscanboostuptheirsalesefficiencies,qualityofcommunication,andprofitabilitybyintegratingthesetoolswiththeirbusinesses.Somefranchisesystemshavebeenapplying

7、andutilizingthetoolsandsystemsavailableandhaveenjoyedhigherqualityincommunicationandhigherproductivities.Likeeverythingelsethehightechsystemscomewithchallenges.Wewilldiscusshowsomeofthesesystemsareused,theadvantagestheybringtoafranchiseorganization,andthechallengesthatcomealong.Aswea