特许经营管理

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1、《特许经营管理》教学大纲李维华编写工商管理专业课程教学大纲目录理论篇：特许经营基本理论与知识必读.............................................................................................1598第1章什么是特许经营.................................................................................................................

2、......15981.1字源考究................................................................................................................................15981.2特许经营的定义.............................................................................................................

3、.......1598练习与思考.............................................................................................................................1600第2章特许经营的类型.................................................................................................................

4、......16012.1总论....................................................................................................................................16012.2政府特许经营............................................................................................................

5、............16012.3商业特许经营........................................................................................................................16022.4可口可乐、史努比、迪斯尼和流氓兔如何借特许经营创造传奇？................................1603一、可口可乐的全球特许装瓶系统.....................................

6、................................................1603二、Snoopy（史努比）.........................................................................................................1604三、（Disney）迪斯尼.................................................................................

7、...........................1604四、Mashimaro（流氓兔）...................................................................................................1604练习与思考.................................................................................................................

8、............1604第3章特许经营历史回溯.................................................................................................