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ID:9871820
大小:52.50 KB
页数:14页
时间:2018-05-13
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1、本科毕业论文(设计)外文翻译外文题目Buildingacultureofhighemployeeengagement外文出处StrategicHRReview.2010(3):p25-31外文作者GaryTomlinsoon原文:Buildingacultureofhighemployeeengagement作者:GaryTomlinsonKiaMotorsispartoftheHyundai-KiaAutomotiveGroup–thefourthlargestautomotivemanufacturerin
2、theworld–withitsheadquartersinSeoul,Korea.Thecompanyemploysover40,000employeesinover167countries.ThiscasestudycentersonKiaMotors(UK),whichisawhollyownedsubsidiaryofKiaMotorsCorporationthatisbasedinthesouthofEnglandandemploysover2,500peoplethroughisHQanddeale
3、rshipnetwork.TheengagementstrategythatwasformulatedintheUKisnowbeingberolledoutonaPan-EuropeanlevelandsharedwiththeglobalHRteamatthecompany'sHQinSeoul.TosupportthedevelopmentoftheemployeeengagementstrategyHRutilizedthemarketingcommunicationstoolsSOSTAC.Thist
4、oolconsistsofsixpartsandformsthestructureforpresentingthecasestudy.SOSTACstandsfor:Situation.UnderstandingthechallengefacingHR.Objectives.SettingtheengagementobjectivesforKiaMotors.Strategy.Becomingatrueemployerofchoice.Tactics.IntroducingtheKiaMotorsengagem
5、entmodel.Action.Interventionstoimproveemployeeengagement.Control.Measuringthesuccessofthestrategy.Situation:understandingthechallengefacingHRDuring2006KiaMotors(UK)wentthroughaverydifficultperiod,withthebusinessexperiencingrapidlyfallingsales,increasedfinanc
6、iallossesandverylowlevelsofemployeeengagement,withthelatterverymuchseenasbothacauseandeffectofthepoorbusinessperformance.Towardsthelatterendof2006,KiaMotors(UK)cameundernewHRleadership,withGaryTomlinsonappointedasthenewheadofHR.Thefirststepagreedwiththeboard
7、,wastounderstandthestateofemployeesatisfactionthroughtheuseoftheinternalemployeesurvey,YourVoice.TheKiaemployeesurveyisbasedonafive-point,multi-raterLikertscalefromstronglyagreethroughtostronglydisagree.The2006surveyillustratedmanychallengesincluding,amongot
8、hers,internalcommunicationsbeingratedatonly3percentandawarenessofthestrategicdirectionat32percent.TheconsequencesofsuchpoorresultswerefeltinothermeasuresofHR,includingemployeeturnoverreachinganu
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