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ID:239290
大小:69.50 KB
页数:18页
时间:2017-07-12
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1、中文3716字本科毕业论文(设计)外文翻译外文题目Buildingacultureofhighemployeeengagement外文出处StrategicHRReview.2010(3):p25-31外文作者GaryTomlinsoon原文:Buildingacultureofhighemployeeengagement作者:GaryTomlinsonKiaMotorsispartoftheHyundai-KiaAutomotiveGroup–thefourthlargestautomotivemanufacturerintheworld
2、–withitsheadquartersinSeoul,Korea.Thecompanyemploysover40,000employeesinover167countries.ThiscasestudycentersonKiaMotors(UK),whichisawhollyownedsubsidiaryofKiaMotorsCorporationthatisbasedinthesouthofEnglandandemploysover2,500peoplethroughisHQanddealershipnetwork.Theengagem
3、entstrategythatwasformulatedintheUKisnowbeingberolledoutonaPan-EuropeanlevelandsharedwiththeglobalHRteamatthecompany'sHQinSeoul.TosupportthedevelopmentoftheemployeeengagementstrategyHRutilizedthemarketingcommunicationstoolsSOSTAC.Thistoolconsistsofsixpartsandformsthestruct
4、ureforpresentingthecasestudy.SOSTACstandsfor:Situation.UnderstandingthechallengefacingHR.Objectives.SettingtheengagementobjectivesforKiaMotors.Strategy.Becomingatrueemployerofchoice.Tactics.IntroducingtheKiaMotorsengagementmodel.Action.Interventionstoimproveemployeeengagem
5、ent.Control.Measuringthesuccessofthestrategy.Situation:understandingthechallengefacingHRDuring2006KiaMotors(UK)wentthroughaverydifficultperiod,withthebusinessexperiencingrapidlyfallingsales,increasedfinanciallossesandverylowlevelsofemployeeengagement,withthelatterverymuchs
6、eenasbothacauseandeffectofthepoorbusinessperformance.Towardsthelatterendof2006,KiaMotors(UK)cameundernewHRleadership,withGaryTomlinsonappointedasthenewheadofHR.Thefirststepagreedwiththeboard,wastounderstandthestateofemployeesatisfactionthroughtheuseoftheinternalemployeesur
7、vey,YourVoice.TheKiaemployeesurveyisbasedonafive-point,multi-raterLikertscalefromstronglyagreethroughtostronglydisagree.The2006surveyillustratedmanychallengesincluding,amongothers,internalcommunicationsbeingratedatonly3percentandawarenessofthestrategicdirectionat32percent.
8、TheconsequencesofsuchpoorresultswerefeltinothermeasuresofHR,includingemployeeturnoverreac
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