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ID:350941
大小:56.00 KB
页数:14页
时间:2017-07-26
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1、本科毕业论文(设计)外文翻译外文题目Buildingacultureofhighemployeeengagement外文出处StrategicHRReview.2010(3):p25-31外文作者GaryTomlinsoon原文:Buildingacultureofhighemployeeengagement作者:GaryTomlinsonKiaMotorsispartoftheHyundai-KiaAutomotiveGroup–thefourthlargestautomotivemanufacturerinthewo
2、rld–withitsheadquartersinSeoul,Korea.Thecompanyemploysover40,000employeesinover167countries.ThiscasestudycentersonKiaMotors(UK),whichisawhollyownedsubsidiaryofKiaMotorsCorporationthatisbasedinthesouthofEnglandandemploysover2,500peoplethroughisHQanddealershipnetwo
3、rk.TheengagementstrategythatwasformulatedintheUKisnowbeingberolledoutonaPan-EuropeanlevelandsharedwiththeglobalHRteamatthecompany'sHQinSeoul.TosupportthedevelopmentoftheemployeeengagementstrategyHRutilizedthemarketingcommunicationstoolsSOSTAC.Thistoolconsistsofsi
4、xpartsandformsthestructureforpresentingthecasestudy.SOSTACstandsfor:Situation.UnderstandingthechallengefacingHR.Objectives.SettingtheengagementobjectivesforKiaMotors.Strategy.Becomingatrueemployerofchoice.Tactics.IntroducingtheKiaMotorsengagementmodel.Action.Inte
5、rventionstoimproveemployeeengagement.Control.Measuringthesuccessofthestrategy.Situation:understandingthechallengefacingHRDuring2006KiaMotors(UK)wentthroughaverydifficultperiod,withthebusinessexperiencingrapidlyfallingsales,increasedfinanciallossesandverylowlevels
6、ofemployeeengagement,withthelatterverymuchseenasbothacauseandeffectofthepoorbusinessperformance.Towardsthelatterendof2006,KiaMotors(UK)cameundernewHRleadership,withGaryTomlinsonappointedasthenewheadofHR.Thefirststepagreedwiththeboard,wastounderstandthestateofempl
7、oyeesatisfactionthroughtheuseoftheinternalemployeesurvey,YourVoice.TheKiaemployeesurveyisbasedonafive-point,multi-raterLikertscalefromstronglyagreethroughtostronglydisagree.The2006surveyillustratedmanychallengesincluding,amongothers,internalcommunicationsbeingrat
8、edatonly3percentandawarenessofthestrategicdirectionat32percent.TheconsequencesofsuchpoorresultswerefeltinothermeasuresofHR,includingemployeeturnoverreachinganu
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