资源描述：
《广东移动流量业务营销策略研究》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、广东移动流量业务营销策略研究----市场营销论文-->ChapterIIntroduction1.1ResearchBackgroundAccordingtothepublicizeddataofthe38th“ReportofInterdevelopmentinChina”releasedbyChinaInterNetationCenter(NIC)inJuly2016,thenumberofInterusersinChinareaches710millionbytheendofJune,20
2、16.Thereisanincreasingnumberof21.32millionInterusersinhalfayear.Besides,thepopularityrateofInteris51.7%acrossthecountry,increasingby1.3%paredentofthethirdandfourthgenerationofmobilemunicationobileterminaldevices,Chineseizensaremorelikelytousemobilede
3、vicesintermsofsurfingInterbytheirPCathome.Accordingtothepublicizeddataofthe38th“ReportofInterdevelopmentinChina”,thereare656millionpeopleobilephonestoaccesstoInterinChina,illionparedobileInterusersaccountfor92.5%ofalltheizensinChina,and24.5%izensusem
4、obilephonesastheonlydevicestoaccessInter.Inaddition,thereare38.5%ofizensobileinaldevices,mobileInterapplicationshaveplayedaveryimportantroleinsatisfyingusers’variousneeds.TraditionalChineseinterpanyrepresentedbyAlibaba,TencentandBaiduhavetakeninitiat
5、ivetoservepeople’sneedsinmobileInterapplicationscenariossuchasinstantmessage,mobilephone,mobilepaymentandmobiletravelasobileInterhaveplayedanessentialpartinChinesepeople’slivesinbothurbanandruralareas...........................1.2ResearchSignificance
6、Onthebasisofservicesmarketingtheory,customervaluetheory,andconsumerbuyingdecision-makingtheory,thisresearchusescasestudymethodtoanalyzethemarketingstrategiesofGMCC’sdatatrafficservices,aftermakinganintegratedevaluatetothebackgroundofChinesemobileInte
7、rdevelopmentandpetitionenvironmentofthedomestictelemunicationindustryinChina.ItaimstofindouttheproblemsofGMCC’sservicesmarketingstrategiestounicationoperatorsinChinatorebuildtheirpetitionadvantageinthetelemunicationindustrialchainandfindoutthemawhich
8、theirdatatrafficbusinessarefacingto.........................ChapterIILiteratu-->reRevieyandtheexacerbationofpetitionamongserviceindustries,serviceenterprisespaymoreattentiontoservicemarketingstrategy.Theconceptof“servicesmarketing”canbeunderstoodinmu
