在行动的战略(1)学习资料.ppt

《在行动的战略(1)学习资料.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、在行动的战略管理(1)WHYISSTRATEGICMANAGEMENTIMPORTANT?StrategicManagement••••GiveseveryonearoleMakesadifferenceinperformancelevelsProvidessystematicapproachtouncertaintiesCoordinatesandfocusesemployeesWHATISSTRATEGICMANAGEMENT?Strategyvs.StrategicManagementTheBasicsofStrategy&StrategicManagementDefini

2、tionofStrategy•Aseriesofgoal-directeddecisionsandactionsmatchinganorganization'sskillsandresourceswiththeopportunitiesandthreatsinitsenvironmentTheBasicsofStrategy&StrategicManagementStrategyInvolves:•••••Organization’sgoalsGoal-directedactionRelateddecisionsandactionsInternalstrengthsExterna

3、lopportunitiesandthreatsTheBasicsofStrategy&StrategicManagementDefinitionofStrategicManagementDecisionsandactionswhereorganizations••••AnalyzecurrentsituationDevelopappropriatestrategiesPutstrategiesintoactionEvaluate,modify,orchangestrategiesTheBasicsofStrategy&StrategicManagementStrategicMa

4、nagemententails:•••••BasicmanagerialfunctionsPlanningOrganizingImplementingControllingBasicActivitiesofStrategicManagementFigure1-1TheBasicsofStrategy&StrategicManagementStrategyFormulationStrategyImplementationStrategyEvaluationTheBasicsofStrategy&StrategicManagementStrategicManagement“Bigpi

5、cture”viewoforganizationinfluencedbyitsexternalenvironmentFouraspectsthatsetapartStrategicManagementInterdisciplinaryExternalfocusInternalfocusFuturedirectionTheStrategicManagementProcessAnalyzingCurrentSituationDecidingonStrategiesPuttingStrategiesinActionEvaluatingandChangingStrategiesSitua

6、tionAnalysisStrategyFormulationStrategyImplementationStrategyEvaluationChapter2Chapter3Chapter4ExternalAnalysisInternalAnalysisOrganizationalContextChapter5Chapter6Chapter7FunctionalCompetitiveCorporateStrategicManagementinActionFigure1-2TheStrategicManagementProcessSituationAnalysis•••Scanni

7、ngandevaluatingcontextExternalenvironmentOrganizationalenvironmentTheStrategicManagementProcessStrategyFormulationThreeorganizationallevels•••FunctionalstrategiesCompetitivestrategiesCorporatestrategiesTheStrategicManagementProcessStrategyImp