外贸英文函电Unit2-Establishing--business-relations.ppt

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1、Unit2EstablishingBusinessRelationsPartsofBusinessLetters1:TheLetter-head2:Thedataline3:Theinsidenameandaddress4:Thesalutation5:Thebodyoftheletter6:Thecomplimentaryclose7:ThesignatureretrospectEssentialparts1:Theattentionline2:Thesubjectline3:Thereferencenotation4:Th

2、eenclosure5:TheCarboncopynotation(抄送）6:ThepostscriptOptionalpartsCourtesyConsiderationCompletenessClarityConcisenessConcretenessCorrectness7“C”WritingPrinciplesoftheBusinessLettersIndentedForm缩格式BlockedForm齐头式ModifiedBlockedForm改良齐头式LayoutofaBusinessLetter商业信函的格式所谓“

3、缩格式”信函有以下特征日期靠右具体收信人和事由居中段首缩格结尾敬语和落款偏右“齐头式”特征除信头外全部左对齐段落间用空格“改良齐头式”兼具缩格与齐头的特征案号和日期靠右落款偏右其他全部左对齐Envelopaddressing信封格式缩格式：收信人名称地址逐行右缩齐头式：收信人名称地址左端对齐写信人在上，收信人在下Indoinginternationaltrade,itisavitalsteptoestablishbusinessrelationsandpromotegoodwillwithpotentialdealers.Th

4、erefore,informationsourcesaboutthemerchantsinforeigncountriesareofgreatimportance,Andalsohowtowriteeffectiveletterstoprospectivepartnersshouldmeritourattention.IntroductionLearningobjectives学习目标：Knowwheretoobtaintheinformationaboutthemerchantsinforeigncountries;Know

5、theessentialcomponentsofalettertoestablishbusinessrelation;Mastertypicalsentencesandexpressionsinwritingsuchletters.Justasafactoryrequiresacompletesetofmachinerytoproceedwithproduction,sodoesaforeign-tradefirmneedextensivebusinessconnectionstomaintainorexpanditsbusi

6、nessactivities.Therefore,theestablishmentofbusinessrelationsisoneoftheimportantundertakingsinthefieldofforeigntradeHowtogettheinformationofthenewcustomers?获得客户名址的途径：1.attendanceattheexportcommoditiesfairs参加交易会或博览会:2.ChamberofCommerce,CommercialCounselor'sOffice;国内外的

7、商会，商务参赞处或其它的商务组织3.Othercustomers’introduction贸易伙伴的介绍4.Visitabroadbytradedelegationsandgroups代表团互访5.Themarketinvestigation市场调查6.self-introductiontothecompany客户自我介绍7.Enquiresreceivedfromforeignmerchants外商询函8.Thebanks通过银行9.Theadvertisementsinnewspaper广告10.TradeDirector

8、y行业名录商务参赞:是使馆中负责与驻在国外外贸部门进行联系和交涉的外交人员，一般由派遣国外贸主管部门派出。其职责是向本国主管部门报告驻在国经济、贸易发展情况，准备贸易协定的签订工作并监督其执行。商务参赞通常是使馆商务处负责人商务参赞：信息来源（thesourceofinfor