商务英语写作-教案.doc

《商务英语写作-教案.doc》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Chapter1IntroductiontoBusinessWritingITeachingObjectives:Studentswillbeableto1.Learnthefunctionsandbasicpatternofbusinesswriting;2.Awarethecriteriaforeffectivebusinesswriting;3.Mastertheeffectsofinformation-communicationinbusinesswriting.4.LearnthebasicpatternsofbusinesswritingIICo

2、ntents:1Topic:AnOverviewofBusinessWriting2Keywords:functionscriteriaeffectspatterns3Function:Understandwhypracticalwritingissoimportantandwhatbusinesswritingis.IIIProcedure:1.1IntroductionQ:Whytheabilitytowriteeffectivelyisavaluablebusinessasset?sAgreatdealofbusinessistransactedinw

3、riting.sEffectivebusinesswriterscanpromotegoodrelationswithcustomers,employeesandthegeneralpublic.Thentheycanhelptoincreasetheircompany’ssalesandprofits.sProficiencyinwritinggivesoneapersonaladvantageinbusiness;andcontributessubstantiallytoone’sself-confidence.1.2Functionsofbusines

4、swriting«Toinform:youexplainsomethingortellreaderssomething«Topersuadeorrequest:youwantthereadertoact.Theword“request”suggeststhattheactionwillbeeasyorroutine;“persuade“suggeststhatyouwillhavetomotivateandconvincethereaderstoact.«Toentertain«Tobuildgoodwill:youcreateagoodimageofyou

5、rselfandofyourorganization-thekindofimagethatmakespeoplewanttodobusinesswithyou.Mostmessageshavemultiplepurposes.Whenyouansweraquestion,you’reinforming,butyoualsowanttobuildgoodwillbysuggestingthatyou’recompetentandperceptiveandthatyouransweriscorrectandcomplete.Inaclaimsadjustment

6、,whetheryouranswerisyesornot,youwanttosuggestthatthereader’sclaimhasbeengivencarefulconsiderationandthatthedecisionisfair,businesslike,andjustified.DocumentDescriptionofdocumentPurpose(s)ofdocumentQuotationLettergivingpriceforaspecificproduct,fabrication(装配),orserviceInform，buildgo

7、odwill(priceisreasonable)ClaimsadjustmentLettergrantingordenyingcustomerrequesttobegivencreditfordefectivegoodsInform,buildgoodwillJobdescriptionDescriptionofqualificationsanddutiesofeachjob.Usedforperformanceappraisals,settingsalaries,andforhiringInform,persuadegoodcandidatestoapp

8、ly;buildgoodwill(jobduties