商务英语写作.doc

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1、商务英语写作Chapter1PartsandFormatsofBusniessLetters商务书信写作组成部分及其格式StructureofBusinessLettersThereare13partsoftheBusinessLetterasfollows：(1)Letterhead(2)ReferenceandDate(3)InsideAddress(4)AttentionLine(5)Salutation(6)SubjectLine(7)Body①OpeningorIntroduction;②Details;③R

2、esponseorAction;④Close(8)ComplimentaryClose(9)Signature(10)Initials(11)Enclosure(12)CarbonCopy(13)PostscriptChapter2SalesLetters建立业务关系信函的内容一般包括以下几点：怎样得知对方公司的名称和地址Meansofknowingthetargetedcompany.阐述写信的目的Thepurposeofwriting介绍公司及产品的基本情况Introductiontoyourcompanyandp

3、roducts.表明建立业务关系的愿望并希早日回复。Expressyourhopetocooperatewiththecompanyandtohaveanearlyreply.Theheartofmostbusinessissales—sellingaproductorservice.Muchofacompany'ssaleseffortisaccomplishedthroughthewritingofeffectivesalesletters.Thesuggestedplanforasalesletterinclud

4、esthefollowingelements:　1.Anopeningattractingthereader'sattention.2.Asectioncapturingthereader'sinterestintheproductorserviceyouareselling.3.Asectionfuelingthereader'sdesireandconviction.4.Acourteous,action-orientedclosing.Chapter3InquiriesⅠ.InquiryInquiryisthef

5、irststepinbusinessnegotiationsandisthebeginningofnegotiatingtheimporttrade.Theinquiryletteriswrittenbytheimportertotheexporterforgraspingthedetailedinformationonspecificcommodities,especiallyonpricesandthetradeterms.Theinquirylettersmustbewrittendirectlyandconcr

6、etely.Theproceduresandprinciplesinwritinganinquiryletter(1)Tellyourreceiverthesourceoftheinformationyouhavegotformakinginquiryatthebeginningoftheletter.(2)Introduceyouridentificationandtheproductsyouareengagedin.(3)Tellthemconcretelythecontentsyouwanttoknowandas

7、kthemtosendyoucatalogue,pricelist,samples,etc.(4)Writetheinquiringletterpolitely,brieflyandconcretely.Butthereisnoneedforexcessivepoliteness.Wordsandphrases价格price合理的价格reasonableprice具有竞争力的价格competitiveprice优惠的价格favorableprice单价unitprice  总值totalvalue   金额amount

8、佣金commission净价netprice折扣discount 批发价wholesaleprice  零售价retailprice 现行价格（时价）current/prevailingprice国际市场价格world(International)marketpriceChapter4ReplytoInquiriesReplyto