国际贸易函电教学课件作者张干周Chapter 1 Structure and Format of Business Letters.ppt

国际贸易函电教学课件作者张干周Chapter 1 Structure and Format of Business Letters.ppt

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时间:2020-03-09

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1、国际贸易函电作者:张干周责任编辑:朱玲出版日期:2009年9月IDPN:308-2009-022课件章数:18Chapter1StructureandFormatofBusinessLettersTableofContents1.Introduction2.FivePrinciples3.Format4.OptionalParts6.Layout5.EnvelopeAddressingIntroductionEffectivewrittencommunicationisoneofthemostimporta

2、ntandvaluedskillsinbusiness.Writtencommunicationnotonlycanserveasacontract,butcanprovideapermanentrecord.Writtencommunicationcouldbeconsideredasalesletterandtherearecertainessentialprinciples.SubtitleFivePrinciplesCorrectnessClearness/ClarityConcisenessCou

3、rtesyCompletenessFivePrinciples----CorrectnessCorrectnessnotonlyreferstothecorrectgrammarrules,contents,andtheforms,butalsoaccuracyinstyle,language,andtyping.Choosethewordsthatcanmostcloselyconveythemeaningofyourthoughts.Therighttoneisalsosignificant.FiveP

4、rinciples---CorrectnessMistakeswithtonecanbeavoidedbyusingthefollowingtechniques:Placemoreemphasisonthereader.Avoidextremecasesofhumility,flattery,andmodesty.Avoidcondescension.Avoidlecturing.FivePrinciples---Clearness/ClarityClarityisconsideredtobeoneofth

5、emainwritingprinciplesandlanguagefeatures:First,haveaclearideaofwhatyouwishtoconveyintheletter.Secondly,studythereader’sinterestandthelevelofthereader’sunderstandingThirdly,avoidmakingtheideaconfusingbywritingtheexactwordsFivePrinciples---ConcisenessConcis

6、enessisoftenthemostimportantwritingprinciple.Aconciselettershouldbewritteninasimpleandnaturalway,directlyandtothepoint.FivePrinciples---CourtesyCourtesynotonlymeanspoliteness,butalsomeansputtingyourselfinyourreader’sshoesFirstly,promptnessisveryimportantSe

7、condly,awarmandfriendlytoneismoresuitableforletterwritingThirdlyrememberthepersontowhomwearewriting.Last,asthebuyerandthesellerhavebothcommonandcontradictoryinterests,keepinmindthedistinction.FivePrinciples---CompletenessIncompletenesswillleadtothecounterp

8、art’sunfavorableimpressionofyourfirm.Thereisawaytoverifythecompletenessofwhatyouwrite,thatisfive“Ws(who,what,where,whenandwhy)andone“h”(how).SubtitleFormatLetterheadDateInsidenameandaddressTheSalutationTheBod

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