国际贸易函电教学课件作者张干周Chapter 1 Structure and Format of Business Letters.ppt

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1、国际贸易函电作者：张干周责任编辑：朱玲出版日期：2009年9月IDPN：308-2009-022课件章数：18Chapter1StructureandFormatofBusinessLettersTableofContents1.Introduction2.FivePrinciples3.Format4.OptionalParts6.Layout5.EnvelopeAddressingIntroductionEffectivewrittencommunicationisoneofthemostimporta

2、ntandvaluedskillsinbusiness．Writtencommunicationnotonlycanserveasacontract，butcanprovideapermanentrecord．Writtencommunicationcouldbeconsideredasalesletterandtherearecertainessentialprinciples.SubtitleFivePrinciplesCorrectnessClearness／ClarityConcisenessCou

3、rtesyCompletenessFivePrinciples----CorrectnessCorrectnessnotonlyreferstothecorrectgrammarrules，contents，andtheforms，butalsoaccuracyinstyle，language，andtyping.Choosethewordsthatcanmostcloselyconveythemeaningofyourthoughts.Therighttoneisalsosignificant.FiveP

4、rinciples---CorrectnessMistakeswithtonecanbeavoidedbyusingthefollowingtechniques：Placemoreemphasisonthereader．Avoidextremecasesofhumility,flattery,andmodesty．Avoidcondescension．Avoidlecturing．FivePrinciples---Clearness／ClarityClarityisconsideredtobeoneofth

5、emainwritingprinciplesandlanguagefeatures:First,haveaclearideaofwhatyouwishtoconveyintheletter.Secondly，studythereader’sinterestandthelevelofthereader’sunderstandingThirdly，avoidmakingtheideaconfusingbywritingtheexactwordsFivePrinciples---ConcisenessConcis

6、enessisoftenthemostimportantwritingprinciple.Aconciselettershouldbewritteninasimpleandnaturalway，directlyandtothepoint.FivePrinciples---CourtesyCourtesynotonlymeanspoliteness，butalsomeansputtingyourselfinyourreader’sshoesFirstly，promptnessisveryimportantSe

7、condly，awarmandfriendlytoneismoresuitableforletterwritingThirdlyrememberthepersontowhomwearewriting．Last，asthebuyerandthesellerhavebothcommonandcontradictoryinterests,keepinmindthedistinction．FivePrinciples---CompletenessIncompletenesswillleadtothecounterp

8、art’sunfavorableimpressionofyourfirm．Thereisawaytoverifythecompletenessofwhatyouwrite，thatisfive“Ws（who，what，where，whenandwhy）andone“h”（how）.SubtitleFormatLetterheadDateInsidenameandaddressTheSalutationTheBod