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1、江苏豪森药业市场营销策略研究AbstractAlongwiththedomesticreform,openingupandeconomicdevelopment.ThedevelopmentofChina'spharmaceuticalindustryisveryrapidasarigiddemandindustry.Butbecauseofthelackofasoundsystem,developmentofthepharmaceuticalindustryinourcountrywasoncechaotic.TheGSKeventwhichhappenedinJuly,201
2、3hascausedpeoplefromallwalksoflifereflectonthemarketingsysteminpharmaceuticalindustry.Thecentralgovernmentstrengthenedtheregulationofthepharmaceuticalindustryandintroducedcorrespondingreformpolicyoneafteranother.Withthedeepeningofthemedicalreform,medicalmarketwillalsocontinuetoopen,manyforeig
3、nenterprises,privateenterprises,state-ownedenterprisesactivelyparticipateinthecompetition.CombinedwithperfectionoftheInternettechnology,drugrelatedinformation,informationrelatedtopharmaceuticalproductioncompanyhasbeenmoreandmoreopenandtransparent.Whenchoosedrugs，doctorsandpatientspaymoreatten
4、tiontomedicineenterprisebrand,drugquality,convenienceofcirculationpipebesidescurativeeffectanddrugprices.Inthefaceofincreasinglystrongmedicinemanagementsystem,increasedcompetitioninthemedicalmarket,pharmaceuticalproductionandsalesenterpriseswillfacenewchallenges,traditionalmarketingmodelobvio
5、uslycannotmeettheneedsoftoday'smarket.Domesticandforeignpharmaceuticalcompaniesaresteppinguptoadjustmarketingstrategy.Atthebeginningoftheadjustment,domesticenterprisesneedtodrawlessonsfromrelativelyadvancedpharmaceuticalmarketingstrategyinforeignenterprisesbasedonbasictheoryofmarketing.Atthes
6、ametimeapplyeffectivetoolstostrategyformulationusingmodernmanagementinformationsystem.Throughtheanalysisofthemedicalmarketenvironmentinrecentyears,Jiangsupharmaceuticalcompany'scurrentoperatingconditions,developmentgoals,enterprisescharacteristics,combinedwiththebasictheoryofmarketing,SWOTana
7、lysiswascarriedoutaboutJiangsuHansohpharmaceuticalcompany,listingitsadvantage,disadvantage,opportunitiesandthreatsatpresent.Italsopointsoutcurrentproblemsappearedinthemarketinglinkfromproductlevel,marketlevel,pricelevelandpipelinelevelforfurt
