基于社会距离测度的旅游目的地形象塑造研究——以大理古城为例.pdf

《基于社会距离测度的旅游目的地形象塑造研究——以大理古城为例.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、摘要第六章通过对社会距离的研究结果提出旅游目的地形象塑造策略，缩小旅游者对当地居民的社会距离。第七章研究结论与展望。关键词：社会距离；旅游目的地形象；大理古城；形象塑造AbstractAbstractThehealthydevelopmentoftourismiscloselyconnectedwithinhabitants’attitudestowardtourismandtouristsaswellasitsdevelopment.ForDaliOldTown,socialdistanceisaresearchtopicofgreatvalue.Whatrequests

2、willthesocialdistancebetweentouristsandinhabitantsmaketoDaliOldTownandinhabitants?Thesocialdistancebetweeninhabitantsandtouristsisquitecrucialforthecontinuousdevelopmentofsometouristresortswhoselifecycleisstillattheconsolidationstage.Theimageoftouristdestinationisakindofimportanttouristres

3、ource,includingnotonlyman-placeperceptiveimage,butalsoman-manimagewhoseimportantcomponentisinhabitant.Thesocialdistancebetweentouristsandinhabitantsreferstobothtwokindsofperceptiveimages.However,sofar,theresearchabouttheimage-buildingofsocialdistanceoftouristdestinationhasnotbeenconductedy

4、et.Therefore,thisthesisisofgreattheoreticalsignificanceforstudyingtheimage-buildingoftouristdestinationfromtheperspectiveofsocialdistance.WiththeselectionofDaliOldTownastheresearchobject,thepaperappliesaconceptofsociology--socialdistancetothestudyofrelationshipamonginhabitants,touristsandp

5、otentialtourists,whichaimsatexploringtheclosenessanddistancebetweeninhabitantsandtouristsaswellaspotentialtouristsbyusingtheconceptofsocialdistance.ByreferencetotheSocialDistanceScaleofBogardus,thepresentstudydesignsasocialdistancescaleinthesubjectviewoftourists,inhabitantsandpotentialtour

6、istsaccordingtothepracticalsituationoftouristactivityresearch.ThestudyisexpectedtopromotethetourismdevelopmentofDaliOldTownbymeasuringthesocialdistanceandputtingforwardsuggestionstotheimage-buildingoftouristdestination.ChapterOneistheintroductionabouttheresearchbackground,significance,meth

7、odsandcontents.ChapterTworeviewsrelevanttheoreticalresearches,includingtheresearchprogressofsocialdistanceathomeandabroadaswellastheresearchdevelopmentoftheimagetheoryoftouristdestination.AbstractThethirdchapterreferstothegeneraldevelopmentsituationofDaliOldTo