O2O运行机制与评价研究.pdf

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1、ABSTRACTO2Owitheachbigelectricitygianttojoin,andfiercecompetitionmakestheO2OrapiddevelopmentinChinaandgraduallybecomethefocusofattentionoftherelevanttheoryandbusinesspeople.O2Ointhestageofdevelopmentishowtorun,howtobuildascientificevaluationO2Omodelsoastorealizeoptimizationisthekeytoitslong-t

2、ermdevelopmentprocessinthefuture,soO2OoperationmechanismandevaluationmethodsofresearchisoneoftheimportantcontentsforO2Oresearchsubject.Thisarticleisonthebusinessmodelresearch,onthebasisofresearchofO2Ooperationmechanism,andtheevaluationmodelisconstructedbyfuzzycomprehensiveevaluationmethodtoev

3、aluatetheO2Oresearch.Thebuiltmodelthroughthevaluenetwork,valueorientation,valuemaintenanceandvaluerealizationandvalueforfivedimensionstoevaluateO2Oanalysis.Usingtoday'spopularrestaurantO2Oindustry"eleme"usingthemodelofthetypicalcaseevaluationstudies,andcombinationoftheorywithpracticeO2Ooptimi

4、zationstrategyandSuggestionsareobtained.Basedonthestudy,weshouldfromconsummatingthesystemofconsumers,merchantsareintegratedoperationservice,systemupgrading,costmanagementandprofitmodeloftheoptimizationofinnovationandbrandbuildingO2O.ThearticleresearchforthefutureofO2Otheoryresearchandpractice

5、hasacertainreferencesignificance.Keywords:O2O；OperatingMechanism；EvaluationModel；II目录摘要..........................................................IABSTRACT............................................................II第一章绪论...........................................................11.1选题背景及研究意义

6、...................................................11.1.1选题背景............................................................11.1.2研究意义............................................................11.2研究方法与研究思路...................................................21.2.1研究思路............................

7、................................21.2.2研究方法............................................................31.3本文创新点...........................................................3第二章相关理论综述....................................................42.1相关概念界定