宜家(英文版介绍).ppt

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1、宜家设计5班檀寅荷IKEAHomefurnishingsIKEAHistoryProductPricePlaceThefoodanddessertHistory1943Sweden17-yearoldIngvarKampradfounder'sname(IngvarKamprad)thefarmwherehegrewup(Elmtaryd)hishomeparish(Agunnaryd)Pencils,wallets,photoframes,watches……（inexpensive，withmarketdemands）In1947,thefi

2、rstpieceoffurniturewassoldinIKEA.In1955,IKEAdesigneditsfirstpieceoffurniture.In1963,IKEAopeneditsfirstretailstoreHistoryProductThreeseries:Office,family,children’sIKEAVarieties:desks,tables,chairs,sofas,TVsolutions,storage,lightings,decoration,bedsandmattresses……10,000articl

3、esProductStyles:simple,natural,fashion,good-qualityCustomers:themassesindevelopedcountriesthewhite-collarindevelopingcountriesProducttheflat-packdistributionmethodsassembledbytheconsumer→reducecostsanduseofpackaging→apracticalpointProductPriceLowpricepolicyanattractivefeatur

4、eofIKEAlowpricepolicyisusedthroughtheprocessesofdesigning,manufacturing,sellings,andadministrationPriceHowmuch?￥15.9￥9.9Price￥2.9FigureoutthepricebeforedesigningUsenewmaterials,newtechniqueTheflat-packdistributionmethodsWHY？PricePlaceIKEAstoresindifferentcountries.sellsitspr

5、oductstocustomersdirectly.asymboloflifestyle.dopurchasingenjoyadifferentkindoflifestylehere.PlacePromotionFreecataloguesforcustomersExhibitionunitsinthestoresAdvertisementPromotionFreecataloguesFreecataloguesExhibitionunitsAdvertisementAdvertisementAdvertisementIKEAHomefurni

6、shingsThankyou！