宜家(英文版介绍)培训课件.ppt

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1、宜家(英文版介绍)History1943Sweden17-yearoldIngvarKampradfounder'sname(IngvarKamprad)thefarmwherehegrewup(Elmtaryd)hishomeparish(Agunnaryd)HistoryPencils,wallets,photoframes,watches……（inexpensive，withmarketdemands）In1947,thefirstpieceoffurniturewassoldinIKEA.In1955,IKEAdesigneditsfirstpieceoffu

2、rniture.In1963,IKEAopeneditsfirstretailstoreFourPsProductPricePlacePromotionProductThreeseries:Office,family,children’sIKEAVarieties:desks,tables,chairs,sofas,TVsolutions,storage,lightings,decoration,bedsandmattresses……10,000articlesProductStyles:simple,natural,fashion,good-qualityCusto

3、mers:themassesindevelopedcountriesthewhite-collarindevelopingcountriesProducttheflat-packdistributionmethodsassembledbytheconsumer→reducecostsanduseofpackaging→apracticalpointPriceLowpricepolicyanattractivefeatureofIKEAlowpricepolicyisusedthroughtheprocessesofdesigning,manufacturing,sel

4、lings,andadministrationHowmuch?PriceFigureoutthepricebeforedesigningUsenewmaterials,newtechniqueTheflat-packdistributionmethodsWHYPricePlaceIKEAstoresindifferentcountries.sellsitsproductstocustomersdirectly.asymboloflifestyle.dopurchasingenjoyadifferentkindoflifestylehere.PromotionFreec

5、ataloguesforcustomersExhibitionunitsinthestoresAdvertisementFreecataloguesFreecataloguesExhibitionunitsAdvertisementBigSale此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢