宜家（英文版介绍）.ppt

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1、IKEAHomefurnishingsWhat do you think of when you see blue and yellow?Colors of blue and yellow isrelatedwithskyandearth,sothetwocolorcommonlyusedin the modern home,representing a simple and healthylifestyle.History1943Sweden17-yearolIngvarKampradfounder'

2、sname(IngvarKamprad)HistoryPencils,wallets,photoframes,watches……（inexpensive，withmarketdemands）In1947,thefirstpieceoffurniturewassoldinIKEA.In1955,IKEAdesigneditsfirstpieceoffurniture.In1963,IKEAopeneditsfirstretailstoreFourPsProductPricePlacePromotionPro

3、ductThreeseries:Office,family,children’sIKEAVarieties:desks,tables,chairs,sofas,TVsolutions,storage,lightings,decoration,bedsandmattresses……10,000articlesProductStyles:simple,natural,fashion,good-qualityCustomers:themassesindevelopedcountriesthewhite-coll

4、arindevelopingcountriesProducttheflat-packdistributionmethodsassembledbytheconsumer→reducecostsanduseofpackaging→apracticalpointPriceLowpricepolicyanattractivefeatureofIKEAlowpricepolicyisusedthroughtheprocessesofdesigning,manufacturing,sellings,andadmini

5、strationHowmuch?￥15.9￥9.9FigureoutthepricebeforedesigningUsenewmaterials,newtechniqueTheflat-packdistributionmethodsWHYPricePlaceIKEAstoresindifferentcountries.sellsitsproductstocustomersdirectly.asymboloflifestyle.dopurchasingenjoyadifferentkindoflifesty

6、lehere.PromotionFreecataloguesforcustomersExhibitionunitsinthestoresAdvertisementFreecataloguesIKEAHomefurnishingsThankyou！