《论文_商务沟通拒绝策略研究(定稿)》

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1、商务沟通中的拒绝策略研究Abstract:Refusalisconsideredtobeaface-threateningact,whichthreatensthehearer，sface,andaccordinglymanyface-savingstrategieswillbeexpectedtouse・Untilnow,thestudyofrefusalhasattractedalotofattentionfromhomeandabroad・Extensiveresearcheshavebeenmadefromtheaspectofpragmatics・Int

2、hefieldofinternationalbusinesscommunication,refusalisofpragmaticvalue,asitiswidelybelievedthattheappropriateemploymentofrefusalstrategiesininternationalbusinessconimunicationissuretohelpbusinessmenalleviateuneasinesscindbarriers,reducepragmtiticfailureandleadtothewin-winsituation.Ther

3、efore,thethesistriestohaveamoredetailedstudyonrefusalinbothwrittcnandspokeninternationalbusinesscommunication・MainlybasedonBrownandLevinsonTsface-savingtheoryandLeech，spolitenesstheory,itmaycontributetoabetterunderstandingofappropriaterefusalstrategicsusedindifferentcontextsofbusiness

4、communicationunderlyingtheperceptionsofpolitenessinrefusal・Keywords:refusalstrategies;face-saving;politeness;businesscommunication摘要：拒绝被看作是一种威胁听者面子的行为，因此在拒绝时需要一些维护面子的策略。到目前为止，冇关拒绝行为的研究吸引了国内外专家学者的关注，很多研究都是从语用学角度來分析的。在国际商务沟通中，拒绝有着其实用价值，人们普遍认为运用适当的拒绝策略可以缓和双方的矛盾，减少语用失误，并同时达到双赢的目的。因此，木篇论文就

5、书面及口头的国际商务沟通中的拒绝做了详细的研究。在基于布朗和莱文森的面子保全理论以及利奇的礼貌理论的基础上，本文捉出了i系列在不同商务语境下可以表示礼貌的适当的拒绝策略。关键词：拒绝策略；保全面子；礼貌；商务沟通Contents1.Introduction・・・・・・12.ABriefIntroductiontoRefusalandRelevantTheories・・22.1TheSpeechActTheory…22TheSpeechActofRefusal…・・・・32.3TheFace-savingTheoryandthePolitenessPrinciple

6、・・・・42・3・1TheFace-savingTheory・•••・42.3・2ThePolitenessTheory・•••53.RefusalinInternationalBusinessWriting・•・•・••••・63.1RefusalCorrespondeneeandItsRoleinWrittenConimunication・・•••・•••・・62RefusalStrategiesinTnternationalBusinessCorrespondence・・•73・2・1TheIndirectPlan・•••73.2.2TheDirectPla

7、n….94.RefusalinInternationalBusinessNegotiation:・•••・・101GeneralIdeasforNegotiationStrategies・•:•••104.2RefusalStrategiesinInternationalBusinessNegotiatior)・・・・・114.2.1TheFrankRefusalStrategy・・・・・・・・114.2.2TheConcessionalRefusalStrategy*.•••・・・・124.2.3TheEuphemisticRefusalStrategy•・•・

8、.・124