商务沟通拒绝策略研究

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1、商务沟通中的拒绝策略研究Abstract:Refusalisconsideredtobeaface-threateningact,whichthreatensthehearer’sface,andaccordinglymanyface-savingstrategieswillbeexpectedtouse.Untilnow,thestudyofrefusalhasattractedalotofattentionfromhomeandabroad.Extensiveresearcheshavebeenmadefromtheaspectofpragmatics.Inthefiel

2、dofinternationalbusinesscommunication,refusalisofpragmaticvalue,asitiswidelybelievedthattheappropriateemploymentofrefusalstrategiesininternationalbusinesscommunicationissuretohelpbusinessmenalleviateuneasinessandbarriers,reducepragmaticfailureandleadtothewin-winsituation.Therefore,thethesis

3、triestohaveamoredetailedstudyonrefusalinbothwrittenandspokeninternationalbusinesscommunication.MainlybasedonBrownandLevinson’sface-savingtheoryandLeech’spolitenesstheory,itmaycontributetoabetterunderstandingofappropriaterefusalstrategiesusedindifferentcontextsofbusinesscommunicationunderlyi

4、ngtheperceptionsofpolitenessinrefusal.Keywords:refusalstrategies;face-saving;politeness;businesscommunication摘要：拒绝被看作是一种威胁听者面子的行为，因此在拒绝时需要一些维护面子的策略。到目前为止，有关拒绝行为的研究吸引了国内外专家学者的关注，很多研究都是从语用学角度来分析的。在国际商务沟通中，拒绝有着其实用价值，人们普遍认为运用适当的拒绝策略可以缓和双方的矛盾，减少语用失误，并同时达到双赢的目的。因此，本篇论文就书面及口头的国际商务沟通中的拒绝做了详细的研究。在基于

5、布朗和莱文森的面子保全理论以及利奇的礼貌理论的基础上，本文提出了一系列在不同商务语境下可以表示礼貌的适当的拒绝策略。关键词：拒绝策略；保全面子；礼貌；商务沟通Contents1. Introduction……………………………………………………...…………...12.ABriefIntroductiontoRefusalandRelevantTheories……………………..22.1TheSpeechActTheory………………………………..………………………22.2TheSpeechActofRefusal……………...…………………………….…….…32.3Th

6、eFace-savingTheoryandthePolitenessPrinciple………………………....4  2.3.1TheFace-savingTheory…………………………………………….….4  2.3.2ThePolitenessTheory……………………………………………….…53.RefusalinInternationalBusinessWriting……………..………...……….….63.1RefusalCorrespondenceandItsRoleinWrittenCommunication……..….…..63.2RefusalStra

7、tegiesinInternationalBusinessCorrespondence…………...……7  3.2.1TheIndirectPlan…………………………………………………….…7  3.2.2TheDirectPlan……………………………………………………..…. 94.RefusalinInternationalBusinessNegotiation…………………………..…..104.1GeneralIdeasforNegotiationStrategies………..………………