《丰田召回事件》PPT课件

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1、QualityDivision312TROUBLEDAMAGEREVIEWDeepimpactonToyotaCrackonToyotalegacyGlorydaysofToyotaGlorydaysof...Production/sales#1for3years(2007~2009)Qualityaward#1inlatest10yearsBrandvalue#1for6years(2004~2009)Bestquality=Lexus-likeHowdoyouspellquality?L–E–X–U–S!*Source:レクサスが一番になった理由,BobSliwa-Source:e

2、dmunds.com/Jun.29.2005-Appealtocustomerswithachievingtopquality-IQSNo.1forthe9thconsecutiveyear(’97~’05),-VDSNo.1forthe13thconsecutiveyear(’95~’07)LEXUS-likeAdj:Meansbestproductandqualityinautomotiveindustry...Quality200120032005200720098308598389377811.Toyota6916788128907202.GM5936546216196293.

3、VW5115726136165704.R/Nissan4995365245964815.Ford4504364863964646.H/K3183293723833397.Honda2673053393433198.PSA2652913392682319.Suzuki*Source:AutomotiveNewsDataCenter(’09DATA,summaryinpressrelease)(unit:10,000)Rapidquantitativeexpansionafter2000...Topmakerratedafter2007Global#1insalesinautomotive

4、industry...SalesBesttopbrandBrandvalue*Source:Businessweek&Interbrand,2009Toyota193Honda149Ford109Cadillac102Benz10012345BrandimageSource:ConsumerReports,2009<2009brandperceptions>ToyotaBenzBMWHondaFordVWAudiHyundaiPorscheFerrari1234567891032.323.921.717.87.06.55.04.64.23.5(unit:$Billion)<2009Be

5、stglobalbrands>(unit:points)inautomotiveindustry...BrandSucceedonbothcategory...CorporationandQualityRoleModelforAllIndustry...System97652250권51NumberofpublishedbookbymakerAllofcompanywanttobenchmark*Source:Amazon.com,Search“ProductionSystem”31RelatedBooksaboutToyota>Relatedbooksaboutgloballeadi

6、ngmakersToyotaproductionsystem...GlobalrolemodelMotivepowerofToyotagrowth…QualityOutstandingqualityleadsbrand,sales,productionSystemBrandSalesProductionSystemMostreliablecar(2005.10월)-Toyota:15/31modelCRReliabilityLexusNo.1for9years(1997~2005)JDPIQSJDPVDSLexusNo.1for13years(1995~2007)Segmentwinn

7、er;10/18(2005)“ToyotaCar=QualityCar”GlorydaysofToyota12DeepimpactonToyota3TROUBLEDAMAGEREVIEWCrackonToyotalegacyCrackonToyotalegacy...Security?Electronic?Braking?Body?Interior?Chassis?Toyotasalesvs.recallsinU.S.Progressofsal