Sean Ellis Lean Startup Marketing.pdf

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1、LeanStartupMarketing:Agile...TableofContentsLeanStartupMarketing:Agile...TableofContentsTableofContentsI.IntroductiontoStartupMarketingPickingtheRightStartupsWhatMakesAGreatStartup?KeyElementsofaMassivelyScalableStartupTheStartupPyramidMilestonestoStartupSuccessII.CustomerandProductDevelopment

2、DemandHarvesting–TheEasiestDriverforStartupsTheCultof“GreatProduct”GettingtoProduct-MarketFitIndifferenceisYourRealCompetitorVisionSyncinginaLeanStartupWastingTimeValidatingAssumptions?FastVs.CarefulDecisionMakinginStartupsChasingProblems?HyperinkBlogtoBookSeries1HyperinkBlogtoBookSeriesLeanSt

3、artupMarketing:Agile...TableofContentsLeanStartupMarketing:Agile...TableofContentsIII.WebAnalyticsandStartupGrowthWhatisMetricsDrivenMarketing?IteratingWithoutUnderstanding?KeystoUnlockingStartupGrowthDeconstructingStartupGrowthKeytoSustainingRapidGrowthToPayOrNotToPayToAcquireUsers?MyFavorite

4、OnlineMarketingTactic–Doesn’tWorkOptimizationMistakesthatKillStartupsIV.ViralMarketingandSocialMediaTheDifferenceBetweenWord-of-MouthandViralMarketingTheScienceBehindViralMarketingSocialMediaMarketingStrategyforStartupsThreeKeyLessonsFromtheSlide/rockyouFacebookAppFalloutV.BusinessModelDesignT

5、heRightBusinessModelforYourStartupTheUpsandDownsofaFree-to-PremiumMarketingApproachTheThreeKeystoSuccesswithFreemiumChrisAnderson"Gets"FreemiumBusinessModelUserGrowthVs.Revenue(Why“FreeOnly”MayLimitGrowth)@CalacanisRE:"ThebusinessmodelcomesAFTERyougettoscale."HyperinkBlogtoBookSeries2HyperinkB

6、logtoBookSeriesLeanStartupMarketing:Agile...TableofContentsLeanStartupMarketing:Agile...TableofContentsWhenShouldaStartupStartCharging?HowtoDeterminetheOptimalPriceforYourWebServiceGreatGuidanceonPricingfromZooskCEOVI.TheRightMarketingTeamDon’tHireaMarketerbeforeProduct/MarketFitWhatMakesanEff

7、ectiveStartupMarketer?FindaGrowthHackerforYourStartupRecruitingStartupMarketersfromWallStreetHiringUnprovenTalentforyourStartupTheIdealStartupMarketingLeaderFoundersMaketheBestStartupMarketingLeadersTheStartupMarketingLaunchProcessisBro