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7、nguagetohelpyoutomasterthelatestChiefMarketingOfficer,BestBuyanalyticaltechniqueswhilemaximizingyourRe-MARKJEFFERYistheDirectorofTechnologyturnonMarketingInvestment(ROMI).You’lltakeInitiativesandSeniorLecturerintheCenter“Business-to-consumermarketingandbus
8、iness-to-businessmarketingareyourmarketingperformancetothenextlevelasforResearchinTechnologyandInnovationverydifferent.Throughdetailedexamples,thisoutstandingbookshowshowtoyoudiscover:attheKelloggSchoolofManagement.
