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ID:33987063
大小:10.29 MB
页数:76页
时间:2019-03-03
《020模式下团购顾客满意度分析——以经济型酒店为例》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、020模式下团购顾客学校代码:10255学号:2110840中图法分类号:满意度经济型酒店为例研究一以Researchofthecustomersatisfactionongroup—purchaseunder020model——acasestudyofEconoHotel学科专业:企业管理作者姓名:满富委指导教师:潘瑾答辩日期:2014.5Abstract020iSanewkindofelectroniccommercemodelwhichcombinesonlineandoffline.Withtherapiddevelopmentofmobileintemetandsmartmo
2、bilephone,020isemerginginChinamarket.In2013thelocallifeservice020marketscalereached75.56billionyuan,beregardedasthemarketunderaonetrillion.Grouppurchaseistoanalyzethemarketserviceofthislocalitylife020,atpresentthehotelgrouppurchasethebreakdowninthefieldofusheredintheclimaxofnew,11monthsof2013yea
3、rsago,thehotelgrouppurchasetransactionsamountedto3.15billionyuan,ayear—on-yeargrowthof90.5%,hasbecometheFood,entertainmentafterthethirdlargegrouppurchasecategory.Behindtherapiddevelopment,Chinesehotelgrouppurchaseindustryalsohasmanyproblems.Ifthehotelgrouppurchasemarketdragonsandfishesjumbledtog
4、ether,lackofmarketsupervision,customerrightsinfringementphenomenonhomlgrouppurchasewebsiteandoffiinehaveoccurred,leadingtoconsumerhotelgrouppurchasemarketiscurrentlyshowingdissatisfiedemotion,enthusiasmisreduced,developmentthreatensthehotelgrouppurchaseindustry.So,whatfactorsaffectthehotelgroupp
5、urchaseofcustomersatisfaction,andhowtoimprovethehotelgrouppurchasesatisfactionhasbecomethefocusofattention.Thisarticleisfromtheconsumer’Spointofview,factorsaffectingtheQuestHotelgrouppurchasecustomersatisfaction.Thisarticlethroughtheliteratureresearch,combinedwiththehotelgrouppurchaseofitsowncha
6、racteristics,analysisofthefactorsaffectingthehotelgrouppurchasecustomersatisfaction,andtotheEuropeancustomersatisfactionmodel(ECSI)basedonthetheoryofgrouppurchase,constructionofhotelcustomersatisfactionindexsystemandmodel.Theempiricalresearchthroughthequestionnairesurveyway,tothehotelgrouppurcha
7、seexperience,collegestudentsAbstractandyoungwhite-collarworkersinShanghaicityasthekeyobjectofinvestigation,285questionnairesaltogether.DatawereanalyzedwithSPSS17.0software,reliabilityanalysis,validityanalysisontherecoveryofd
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