资源描述：
《服务创新对顾客重购意愿的影响因素研究——以经济型酒店为例.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、中文摘要在正向影响；经济型酒店服务创新（包括服务场景创新、服务概念创新、顾客界面创新及服传递系统创新）通过顾客感知价值间接影响顾客满意度；经济型酒店的顾客感知价值正向影响顾客重购意愿；经济型酒店的顾客满意度正向影响顾客重购意愿；经济型酒店服务创新（包括服务场景创新、服务概念创新、顾客界面创新及服传递系统创新）通过顾客感知价值和顾客满意度两个中间变量影响顾客重购意愿。最后，根据本文的研究结果，给出了经济型酒店服务创新的合理化建议，并指出了本研究的局限性及未来研究方向。关键词：经济型酒店；服务创新；感知价值；顾客
2、满意；重购意愿IIAbstractAbstractInrecentyears,withtherapiddevelopmentofourcountry’seconomyhotel,theproduct’shomogeneityphenomenonisincreasinglyprominent,thecompetitionbetweenbrandsisincreasinglyfierce,andwiththecontinuousimprovementoflivingstandards,consumersarein
3、creasinglydemandingonthequalityofhotelservice,consumersarenotjusttomeetthedemandoftheiraccommodation,moreistoexperiencethevariouspersonalizedservicesprovidedbyeconomyhotel,andgetaspiritualsatisfaction.inordertoobtaincompetitiveadvantage,mosteconomyhotelssti
4、lltakelowerprice’strategiestoattractconsumers,butbysurveyingsomepeoplefoundthatlowpricecannotbringahighermarketsharetotheeconomyhotel,onthecontraryitmakesthehotel'sprofitabilitymoreandmorelower,andnotenoughmoneytosupportenterprisediversifiedserviceinnovatio
5、n,thehumanizeddesignconcept,theconsumers’diversifiedneedswhichmakeseconomyhotelfallingintothetheviciouscircle,asaresult,thelowerprice’sstrategytogetcompetitiveadvantageoftheeraisgoneforever.Inordertochangethissituation,theeconomyhotelmusttakedifferentiation
6、competitivestrategy,andseizethecustomer’demand,andcombinewithitsownresourcesconditionsforserviceinnovationconstantly,creatingadditionalvalueforcustomers,andimprovingthecustomers’occupancy,andenhancingitsowncompetitiveadvantage.Byreadingtheserviceinnovation,
7、customer’satisfactionandbehavioralintentionsathomeandabroadonthebasisofrelevanttheories,combiningwiththecharacteristicsofeconomyhotel,andsumminguptherelationshipbetweeneconomyhotelserviceinnovationandcustomer’repetitivepurchaseintention.Nomatterforenterpris
8、eorconsumer,innovationindicatestheexistenceoftherisk,butthishotelserviceinnovationisbasedonthebasisofcustomer’requirements,itwillbebeneficialtoimprovethecustomerperceivedvalueandsatisfaction,andprompti
