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时间:2019-02-21
《发达国家的企业如何拓展中国市场关于意大利时装公司在中国的案例研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、後旦大学万方数据硕士学位论文学校代码:10246学号:09210680347HowCanDevelopedCountry—basedFirmsSucceedintheEmergingMarkets:TheCaseoftheItalianFashionFirmsinChina院系:经济学院专业:区域经济学姓名:EmanueleEsposto指导教师:何喜有教授完成日期:2011年5月10曰万方数据指导小组成员名单尹翔硕教授徐培华副教授何喜有副教授尹晨副教授万方数据TABLEoFCoNTENTSLi
2、stoftables⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯i赶Listoffigures⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..i蛀摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1Abstract.............................................................................................3I.Introduction⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
3、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.61.1ResearchBackgroundandMotivations..⋯⋯......⋯.........⋯.....⋯...........61.2ResearchQuestionandObjective..⋯..........⋯....⋯.............⋯⋯.⋯.......81.3ResearchMethodandStructure.⋯⋯⋯⋯.⋯⋯⋯⋯.⋯..⋯⋯⋯⋯⋯⋯....1()II.TheoriesandLiteraturesRe
4、new⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.122.1TheoriesonDevelopedCountry-basedFirmsFDIs⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..122.2TheoriesonFDIsinEmergingMarkets⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯162.3LiteraturesReviewOrlFDIsinChina⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯212.4TheoreticalFramework:developed—country—basedfirmsFDIinemerging
5、market⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..28III.DevelopedCountry-basedFirms’FDIsinChina..⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯323.1EvolutionofDevelopedCountry—basedFirms’FDIsinChina⋯⋯⋯⋯.323.2DistributionofDevelopedCountry—basedFirms’FDIsinChina⋯⋯⋯.423.3ItalianFDIsinChina...........
6、⋯...............................................47IV.ItafianFirms’FDIsandPerformanceinFashionIndustryinChina⋯⋯⋯.574.1SourcesofFDIsinFashionIndustryinChina⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯574.2CompetitionStructureinFashionIndustryinChina⋯⋯⋯⋯⋯⋯⋯⋯.634.3ItalianFDIsandPerforma
7、nceinFashionIndustryinChina⋯⋯⋯⋯⋯.69V.CasesofItalianFashionFirms’EntryandExpansioninChina..............⋯745.1ItalianFashionFirms’EntryStrategyinChina⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯74万方数据5.2ItalianFashionFirms’LocalOperationinChina⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯..875.3ItalianFashionFirms’Ex
8、pansioninChina⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..92VI·AnalysisandDiscussion⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.1026.1Comparisonwithlocalandothercountry.basedcompetitors⋯⋯⋯⋯⋯⋯.1026.2AdvantagesofItalianandDevelopedCountry-basedFi册sinChina⋯⋯.1056.3DisadvantagesofItalianandDevelopedCountr
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