Brief Analysis of the Cultural Factors and Strategies to Brand Chinese-English Translation 从文化因素和翻译策略上简析汉语品牌名英译

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1、BriefAnalysisoftheCulturalFactorsandStrategiestoBrandChinese-EnglishTranslation从文化因素和翻译策略上简析汉语品牌名英译ContentsAbstract......................................................................................................................11.Introduction..............

2、..........................................................................................12.Brandnamesandthetranslation………………………….……………13.Theculturalfactorsbetweenbrandtranslationandculture….......................................................................

3、.........................................23.1ProblemsintranslatingChinesebrandnames………………………....23.2Culturalassociationsofbrandnames.……………………………….......44.Criteriaforanidealtranslatedbrandname….…………….……....54.1Phoneticrelevance………………………………………………………….64.2Semantic

4、relevance…………………………………………………………64.3Graphicrelevance……………………………………………..……………75.TranslationtechniquesofChinesebrandnames…………………..75.1Literaltranslation…………………………………………………………...75.2Transliteration……………………………………………………………….85.3Paraphrase……………………………………………………………………9i5.

5、4ThetechniqueofCombinedtranslation………………………………....95.5Adjustment…………………………………………………………………...96.ConsiderationsandConclusion……………………………...…………116.1Considerations……………………………………………………………..116.2conclusion…………………………………………………………………..13从文化因素和翻译策略上简析汉语品牌名英译中文摘要、关键字………………

6、…17i[Abstract]Abrandisaspeciallanguagesymbol,aconcentrationofsignificantfeatureofproductandacoreofcommodityculture.ButtherearestillsomeproblemsandmisunderstandinginthebrandtranslationfromChinesetoEnglish,culturaldifferenceisabigcauseofthoseproblems.SoIcomeupwith

7、thethesisthatculturaldifferenceisamaincausewhichinfluencesthebrandtranslationfromChinesetoEnglish.AndItrytodemonstrateculturalfactorsfromculturaldiversity,differentthinking,differentsocialvaluesandotherculturalaspectswhichmakeeffectonthebrandtranslationfromChine

8、setoEnglishinmythesis.Ontheotherhand,Ialsoprovidewithsomebrandtranslationstrategies,theycannotonlyprovetheinfluenceofculturetobrandtransition,butsomeskillcouldbeusedi